Riyadh Season, Saudi Arabia’s largest annual festival, has launched a new experience on Roblox, allowing players to explore its landmarks and cultural attractions in a virtual environment. The project is a collaboration between games developer The Gang and Big Time Creative Shop. The virtual experience reimagines the excitement of Riyadh Season by combining gaming, tourism, and entertainment, giving players a digital version of the festival.
Prizes and Player Participation
The Roblox experience is offering several participants from Saudi Arabia, the USA, and the UK the chance to win 1 million Robux each, which is valued at over $7,500. In addition to prizes, players can collect golden tickets and combine user-generated content items to unlock a special Riyadh Season Robot avatar. The structure encourages ongoing engagement, with new areas and minigames planned as the festival progresses.
Activities and Interactive Features
Within the virtual world, players can participate in a variety of activities including treasure hunts, Obbys, Tennis, and Whack-A-Mole. The experience also includes virtual fireworks displays and recreations of international destinations such as Paris, Kuwait, Italy, and South Korea. These elements are designed to mirror the cultural and entertainment highlights of the real-world festival.
Timing and Real-World Connections
The Roblox experience runs alongside the physical Riyadh Season, which spans from October to March. The festival features concerts, sporting events, and cultural exhibitions hosted at locations including Boulevard City, Boulevard World, and Kingdom Arena. Since its launch in 2019, Riyadh Season has grown significantly, attracting over 18 million visitors in 2024.
Developer Insights
Max Proctor, CEO of The Gang, stated, “It has been a privilege for us to create Riyadh Season on Roblox. The Kingdom of Saudi Arabia is fast becoming the global epicentre of the gaming industry, and working with the Big Time Creative Shop team in Riyadh has been incredibly exciting. You can feel the sense of enthusiasm and ambition within the Saudi gaming ecosystem.”
Big Time Creative Shop worked closely with The Gang to ensure the Roblox experience accurately reflects the festival’s real-world excitement while functioning as a standalone gaming experience. The virtual environment will evolve over time, with additional content such as a Beast Land-themed area and minigames based on Boxing and Wrestling events.
Roblox Engagement
Roblox has a strong global presence, with 380 million monthly active users and over 100 million daily active users. On average, players spend nearly three hours on the platform each day. By bringing Riyadh Season to Roblox, organizers aim to expand the festival’s reach and showcase Saudi Arabia’s growing influence in gaming and digital entertainment.
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Frequently Asked Questions (FAQs)
What is Riyadh Season on Roblox?
Riyadh Season on Roblox is a virtual recreation of Saudi Arabia’s largest annual festival, featuring games, cultural landmarks, and interactive experiences that mirror the real-world event.
How can I win 1 million Robux?
Players from Saudi Arabia, the USA, and the UK can participate in the Roblox experience for a chance to win 1 million Robux, the platform’s native currency, valued at over $7,500.
What activities are included in the Roblox experience?
Participants can take part in treasure hunts, Obbys, Tennis, Whack-A-Mole, view virtual fireworks, and explore digital versions of destinations like Paris, Kuwait, Italy, and South Korea.
When does Riyadh Season take place?
The physical festival runs from October to March, while the Roblox experience is available during the same period to allow global audiences to participate.
Who developed the Riyadh Season Roblox world?
The virtual festival was developed by The Gang in collaboration with Big Time Creative Shop, combining gaming expertise with on-site festival knowledge.
Will there be new content in the Roblox world?
Yes. The experience is set to evolve with new areas, minigames inspired by Boxing and Wrestling events, and additional content drops to encourage ongoing participation.
