REVENGE announces a strategic partnership with Twitch to develop CROWDPLAY Gaming, combining livestream interactivity with real-time spectator participation and in-game influence.
By Eliza Crichton-Stuart
Updated May 29th 2025
Updated May 29th 2025
REVENGE has entered into a strategic partnership with Twitch to support the development and rollout of a new interactive gaming model called CROWDPLAY Gaming. The partnership, led by Everreach Labs, reflects a shift in game design that prioritizes viewer participation and real-time engagement during livestreamed gameplay. The collaboration aims to enhance how communities interact with games and streamers, offering a format where spectators are active contributors to the gameplay experience.
REVENGE Partners with Twitch for CROWDPLAY Gaming
CROWDPLAY Gaming is a model in which viewers are no longer passive observers but instead take on defined roles within the game environment. These roles may involve supporting players, influencing gameplay mechanics, or activating special features. The integration with Twitch allows players and spectators to use Twitch Bits, in-game currency, and free-to-play mechanics to engage with matches as they unfold. This format is designed to create a more layered and interactive experience where strategy and community involvement directly affect game outcomes.
The native integration with Twitch enables real-time actions that impact the streamer's game session. Whether by cheering, providing strategic support, or triggering in-game events, viewers have tools to interact meaningfully with the game. This form of interaction goes beyond traditional chat participation and offers a structured system that rewards engagement. The result is a format where entertainment, gameplay, and community involvement converge to form a new kind of digital experience.
The partnership includes more than just technical integration. Twitch is also supporting REVENGE through marketing initiatives, content visibility, and event collaboration. REVENGE will appear across Twitch creator ecosystems and participate in offline events. This level of support reflects Twitch’s interest in emerging gaming models that prioritize interactivity and community engagement. It also signals a shared investment in exploring what the next generation of game participation may look like.
The first major activation of this partnership will take place at TwitchCon Europe in Rotterdam. REVENGE will have a playable booth where attendees can experience the CROWDPLAY format. The team from Everreach Labs will also participate in panel discussions focused on interactive game development. Additionally, limited-edition merchandise will be released, and livestream content from the event will showcase the game in action. Streamers and content creators will be invited to join REVENGE’s ambassador program, further expanding the project's community presence.
Although REVENGE is still in development, the early support from Twitch is notable within the broader gaming ecosystem. It represents a willingness by major platforms to back experimental formats that prioritize player-agency and community design. The project also aligns with trends in web3 gaming, where decentralized participation and real-time audience interaction are becoming central themes. While REVENGE is not explicitly defined as a web3 project, its structure and goals suggest parallels with emerging developments in that space.
The collaboration between REVENGE and Twitch highlights the evolving nature of how games are experienced, streamed, and played. By inviting viewers to play active roles and integrating this functionality directly into Twitch, REVENGE positions itself within a growing movement toward more participatory forms of entertainment. As the project develops, both teams plan to expand their efforts and continue shaping the CROWDPLAY Gaming model as a new layer of the interactive blockchain gaming landscape.
updated:
May 29th 2025
posted:
May 28th 2025
playable