Pengu Clash, the latest multiplayer game from Pudgy Penguins, is set to launch on June 18. The official announcement was shared on social media, accompanied by new gameplay footage that has sparked interest within the web3 gaming community. Developed as a fast-paced, skill-based game, Pengu Clash is hosted directly on Telegram and is part of Pudgy Penguins’ growing push into interactive gaming experiences.

Pudgy Penguins Partners with NASCAR

Pudgy Penguins x NASCAR

Coinciding with the game's upcoming release, Pudgy Penguins also announced a new partnership with NASCAR. While specific details remain limited, promotional materials featuring Pengu, the brand's central character, suggest an upcoming appearance in NASCAR-related content. The Pengu Clash logo was also spotted in NASCAR’s teaser content, indicating that the collaboration may extend into cross-promotional campaigns involving both brands.

More About Pengu Clash

Pengu Clash was first introduced in May 2025 through a limited soft launch. It is a real-time, multiplayer mini-app developed for the Telegram platform. Built using the TON blockchain and developed in partnership with Elympics, the game offers a series of short, skill-based duels in formats such as Darts, Football, and Bomber. The design emphasizes balance and accessibility, intentionally steering away from speculative play-to-earn models and instead focusing on competition and fair gameplay.

The game's technical foundation includes direct integration with the TON network, enabling Telegram users to begin playing without setting up an external crypto wallet. However, connecting a TON wallet unlocks optional features such as access to cosmetic NFT items and token-based prize pools. This approach supports optional blockchain functionality while maintaining ease of entry for new players.

Pudgy Penguins Partners with NASCAR

Early Access and User Engagement

During its early access period, Pengu Clash encouraged users to register as “lil’ waddlers,” offering early gameplay incentives and referral-based rewards. The strategy led to rapid user growth, supported by the game’s seamless integration within Telegram’s existing social environment. By mid-June, the game had already surpassed 2 million sign-ups, reflecting growing demand for lightweight, competitive games that use blockchain in a functional, user-friendly way.

Elympics, the game’s development partner, has emphasized the importance of skill over speculation. According to co-founder Tom Kopera, the objective with Pengu Clash is to deliver a straightforward, engaging experience where competition and utility take priority over financial incentives.

Pudgy Penguins Partners with NASCAR

Details on the NASCAR Partnership

On June 12, Pudgy Penguins confirmed a formal collaboration with NASCAR. Although the full scope of the partnership has not yet been made public, Pudgy Penguins stated that its character Pengu will appear in NASCAR fan content distributed worldwide. This collaboration signals a growing effort by Pudgy Penguins to expand the reach of its intellectual property into mainstream entertainment.

The teaser video released in conjunction with the announcement featured Pengu preparing for a racing event, while the Pengu Clash logo was visible in NASCAR’s marketing material. These elements suggest that the new game may play a role in future NASCAR promotions, campaigns, or themed content, though no timeline or event details have been confirmed.

Pudgy Penguins Partners with NASCAR

Pudgy Penguins’ Broader Expansion in Gaming

Pengu Clash is one of several initiatives under Pudgy Penguins’ broader strategy to move beyond its origins as an Ethereum-based NFT project. First launched in 2021, the brand has expanded into physical merchandise, retail partnerships, and various gaming projects. Among these is Pudgy World, a browser-based game built on zkSync, where users can explore digital environments using personalized penguin avatars.

The game also connects with physical Pudgy Penguins toys, allowing players to unlock in-game features by scanning QR codes. This integration of physical and digital experiences forms part of the brand’s ongoing expansion strategy. Another title in development is Pudgy Party, a mobile game focused on cooperative and competitive gameplay similar to other party-style games.

Scheduled for release later in 2025, the game is built on the Mythos Chain (Polkadot) and will be available for both iOS and Android. In addition, the Pudgy Penguins brand appears in LOL Land, a web3 board game released by Yield Guild Games on May 23. The game features officially licensed characters and presents players with digital board game mechanics and themed maps.

Pudgy Penguins Partners with NASCAR

Outlook for Pengu Clash and Brand Growth

With the launch of Pengu Clash scheduled for June 18 and the new partnership with NASCAR now in place, Pudgy Penguins continues to build on its evolution from a digital collectibles project into a full-scale entertainment brand. The combination of accessible, blockchain-enabled gameplay with high-profile partnerships reflects a growing effort to connect web3-native experiences with mainstream audiences.

As Pudgy Penguins continues to expand its reach across platforms and formats, Pengu Clash represents a significant milestone in its broader gaming strategy. The upcoming release marks another step toward bringing blockchain-powered games into widely-used messaging platforms, with the added momentum of a recognized sports partnership.