On August 22, 2024, Project Kyzen, a new Web3 multiplayer game from Impact Theory Studios, will be released, featuring a custom Bruce Lee avatar. Developed in collaboration with the Bruce Lee Family Company, the game allows players to engage in five Mini Battle Arena (MiBA) modes, where they can customize their avatars with skins, apparel, and accessories inspired by the martial artist. This collaboration aims to introduce Bruce Lee’s philosophy to a new generation of gamers, integrating his teachings and persona into the gaming experience.

Kyzen Cover Banner on X

Project Kyzen x Bruce Lee

Project Kyzen introduces players to five distinct Mini Battle Arena (MiBA) game modes where they can embody Bruce Lee's legendary martial arts prowess. Players can customize their experience with exclusive avatar skins, apparel, and accessories, which can either be unlocked through gameplay achievements or purchased.

In an interview with GamesBeat Tom Bilyeu, CEO of Impact Theory and co-founder, expressed his excitement about integrating Bruce Lee's persona into the game, citing Bruce Lee's profound influence on his own life and career trajectory. This integration aims not only to celebrate Bruce Lee's iconic status but also to impart his philosophical teachings to a new generation of gamers.

“Bruce Lee’s Tao of Jeet Kune Do changed my life when I was young and put me on the path to developing the mindset that’s allowed me to achieve hyper-success. Integrating Bruce’s timeless wisdom and iconic persona into Project Kyzen is a dream come true. He inspired our mission to empower gamers worldwide, and we’re beyond excited to bring Bruce Lee into the game. It allows players the chance to embody his greatness and engage with his teachings in a dynamic and immersive way.”

Bringing Major IPs to Web3

Shannon Lee, CEO of the Bruce Lee Family Company, emphasized the game's potential to bring Bruce Lee's philosophy, particularly his Jeet Kune Do martial arts principles, to a broader audience beyond traditional martial arts enthusiasts. She highlighted Project Kyzen's immersive environments as ideal settings for showcasing Bruce Lee's martial arts techniques and life philosophy.

“We see gaming as an essential space for Bruce Lee’s teachings and martial arts to reach fans who are inspired by Bruce but aren’t necessarily martial arts practitioners. Project Kyzen’s immersive Mini-Battle Arenas are the perfect setting for his Jeet Kune Do moves, and we can’t wait to see it in action.” 

Project Kyzen is the brainchild of Tom Bilyeu, who gained prominence through ventures like Quest Nutrition before establishing Impact Theory as a leading platform for motivational content and entrepreneurship insights. Despite past legal challenges related to their NFT initiatives, Impact Theory remains committed to pushing boundaries in digital entertainment.

Project Kyzen Character and World Art

Final Thoughts

The release of Project Kyzen on August 22, 2024, marks a notable collaboration between Impact Theory Studios and the Bruce Lee Family Company. By integrating Bruce Lee’s image and philosophy into the game, this project aims to introduce his teachings to a broader audience. Through the game’s Mini Battle Arena modes and customizable Bruce Lee-inspired avatars, Project Kyzen provides players with an opportunity to engage with his legacy in a contemporary, interactive setting. More information is available here.