The popular television series Peaky Blinders is set to be adapted into a blockchain-based video game as part of a broader web3 ecosystem. Anonymous Labs, a web3 venture builder, is developing the project in collaboration with Banijay Rights, the global distributor of the series. The project aims to introduce traditional fans of Peaky Blinders to blockchain technology through immersive storytelling and interactive gameplay.

New Peaky Blinders Game

Anonymous Labs, which has previously launched blockchain projects such as the Simon’s Cat cartoon IP token, is leading the development of the new Peaky Blinders game. The collaboration with Banijay Rights brings together web3 expertise and media rights management to ensure the project aligns with the established brand of the television series. The adaptation is intended to preserve the essence of the show while using blockchain tools to enhance user interaction and engagement.

New Peaky Blinders Game Coming to Blockchain

Introducing Traditional Fans to Blockchain 

The game will recreate the world of Peaky Blinders, transporting players to a decentralized version of 1920s England. In this setting, users will be able to participate in story-driven missions, build their own criminal legacies inspired by the Shelby family, and engage with the series' universe in new ways. As an AAA title, the game will involve a significant development budget and a focus on technical quality. It will also incorporate digital collectibles and community engagement features supported by blockchain technology.

A central goal of the project is to onboard traditional Peaky Blinders fans—many of whom may not yet be familiar with blockchain—into the web3 gaming space. Through an experience centered on storytelling and gameplay, the project seeks to serve as an entry point for new users to explore the possibilities of web3. By integrating blockchain mechanics into a recognizable and widely followed entertainment brand, the developers aim to make the transition into crypto-based platforms more accessible.

A Big Milestone for Web3 Entertainment

Wojciech Gruszka, head of development at Peaky Blinders web3 game, described the project as a significant step for the broader web3 industry. He noted that Peaky Blinders may be the most prominent intellectual property to date to launch a blockchain-based initiative. According to Gruszka, the project is not only about creating a compelling user experience but also about exploring new revenue models and fostering brand loyalty through blockchain technology.

Project Details Yet to Be Finalized

As of the latest announcement, specific information regarding token use, the game’s economic structure, or a launch date has not been disclosed. Development is ongoing, and more details are expected to be released in the future. The announcement marks a notable moment in the ongoing intersection of traditional media and blockchain technology, with Peaky Blinders potentially paving the way for similar adaptations in the entertainment industry.