The loyalty industry is facing significant challenges. While the average U.S. consumer belongs to over 15 loyalty programs, engagement is declining. Nearly half of loyalty members leave programs due to a lack of personalization, and younger audiences are particularly quick to churn, with more than 50% of those aged 18–34 planning to cancel memberships within a year. Brands continue to invest heavily in loyalty initiatives, but traditional models like points systems, punch cards, and generic discounts often fail to maintain meaningful customer retention.
Rising customer acquisition costs and inefficient cross-brand promotions further complicate the problem. Hang, a dedicated Layer 1 blockchain built on Avalanche, aims to address these issues by redesigning the loyalty model from the ground up. The platform, referred to as the Brand Protocol, centralizes customer engagement on-chain, allowing brands to automate, verify, and track campaigns while retaining full control over customer data.
Rebuilding Loyalty with Technology
Hang started as an NFT-powered rewards system but has expanded into a full marketing and customer data platform. It targets mid-market and enterprise brands, including retailers, restaurants, and global consumer businesses. Companies such as Ulta Beauty, ASICS, and Cinemark, as well as restaurant groups like Roam and Boba Guys, have adopted Hang to unify data, personalize offers, and create seamless engagement across channels.
Instead of layering additional tools onto existing loyalty programs, Hang reconstructs the marketing stack entirely. Identity resolution, AI-driven segmentation, gamified engagement, and on-chain verification are combined in a single platform. This approach enables brands to track interactions in real time while providing customers with personalized, meaningful ways to participate.
AI-Powered Campaigns and Data Integration
Customer data is often scattered and incomplete, which makes creating targeted campaigns challenging. Hang solves this problem by consolidating customer information across digital and in-person channels, building a comprehensive 360-degree view of each user.
Its AI-driven campaign builder allows marketers to define audience segments using natural language, such as “customers who spent $200 last quarter,” while the system automatically suggests additional segments based on behavior, seasonality, or demographics. Campaign content and scheduling can also be generated automatically, simplifying the campaign process.
Interactive Loyalty and On-Chain Verification
Hang goes beyond traditional loyalty programs by turning engagement into interactive experiences. Raffles, referral systems, mini-games, and quests create repeatable and meaningful customer interactions. Each campaign is recorded on Avalanche, giving brands a secure, verifiable audit trail.
This system also enables cross-brand promotions without sharing raw customer data. Using smart contracts and a Brand Oracle, every redemption is verified against point-of-sale data, and payments are automatically settled between brands. Blockchain acts as the single source of truth, providing transparency, accuracy, and efficiency that traditional marketing infrastructure cannot match.
Avalanche as the Backbone
Avalanche supports Hang’s platform by providing low-cost, high-speed blockchain infrastructure capable of handling enterprise-scale campaigns. Sub-second finality allows promotions to be verified and settled almost instantly, while predictable fees make large-volume campaigns financially viable.
Hang’s L1 allows customization with privacy controls, governance tools, and developer modules while maintaining interoperability across global partners. Through the Brand Protocol, cross-promotions and payments flow programmatically, reducing intermediaries and eliminating delays.
Setting a New Standard for Brands
Hang combines AI-driven personalization with on-chain transparency, transforming loyalty from a fragmented add-on into a unified system. Brands can now measure and scale engagement in ways previously not possible, while customers receive more relevant and interactive experiences. Built on Avalanche, Hang bridges the gap between digital identity, real-world interactions, and brand trust, providing a framework for modern loyalty in a connected, data-driven economy.
Frequently Asked Questions
What is Hang?
Hang is a Layer 1 blockchain platform built on Avalanche that allows brands to unify customer data, run AI-driven campaigns, and create on-chain loyalty programs with verifiable transparency.
How does Hang use blockchain?
Hang records every promotion and customer interaction on Avalanche, providing a secure audit trail and enabling cross-brand rewards without sharing sensitive customer data.
Which brands use Hang?
Brands like Ulta Beauty, ASICS, Cinemark, Roam, Boba Guys, and Arcade Coffee Roasters currently use Hang to manage loyalty programs and customer engagement.
What industries is Hang designed for?
The platform primarily targets retail, restaurant, and global consumer businesses, with features designed for mid-market and enterprise brands.
How does Hang improve personalization?
Using AI-driven segmentation, Hang allows brands to automatically identify customer groups, generate campaign content, and optimize offers based on behavior, demographics, and seasonality.
Why is Avalanche important for Hang?
Avalanche provides the speed, reliability, and low transaction costs required for real-time verification and settlement of high-volume loyalty campaigns, making the platform scalable and efficient.
Where can I learn more about Hang?
Additional information is available at Hang.com
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