Nintendo has officially launched its My Mario product line in the United States, following its initial debut in Japan. The series focuses on providing young children and their caregivers with interactive and imaginative experiences featuring characters from the Mushroom Kingdom, including Mario, Luigi, Princess Peach, and Yoshi. The launch aims to combine playful learning with shared activities between parents and children.
The series became available on February 19 at Nintendo’s flagship stores in Nintendo New York and Nintendo San Francisco. Select retail locations nationwide will begin carrying My Mario products this spring, with additional releases planned throughout the year.
Combining Physical Toys and Digital Interaction
The My Mario line includes a mix of physical toys, digital experiences, and apparel, all designed with young children in mind. The collection introduces players to creative play through character-driven items. Wooden block sets are part of the lineup, featuring Mario and other recognizable elements from the Super Mario series. These toys are designed to encourage tactile play and imaginative construction.
Alongside the physical products, the My Mario series includes a free Hello, Mario! app for smart devices and Nintendo Switch systems. Released on the same day as the U.S. product launch, the app allows children and caregivers to interact with Mario in an intuitive and playful way. The app is available through the Apple App Store, Google Play, and the Nintendo eShop, and it supports both the original Nintendo Switch and Nintendo Switch 2.
Media and Storytelling
In addition to toys and digital interaction, Nintendo has developed a stop-motion animation series called “It’s Me, Mario!”, which is accessible via the My Mario website and the official Play Nintendo YouTube channel. The series presents short stories featuring Mario and his friends, intended to engage young audiences while encouraging imaginative play.
The collection also features interactive books, including the Hello, Mario! board book published in collaboration with Penguin Random House. Soft toys such as plush figures and rattles, along with Tomy Toomies bath toys and water squirters, round out the series, providing playful options for different parts of a child’s daily routine.
Apparel and Lifestyle Products
My Mario apparel is aimed at infants and toddlers, offering onesies, sleepers, and outfits suitable for playtime. These items are designed to complement the other products in the line, reinforcing the shared experiences and playful engagement that define the My Mario series. Development of the product line has involved partnerships with established toy manufacturers, including Mattel Fisher-Price and TOMY, ensuring safety and quality standards for children.
Availability and Ongoing Expansion
Nintendo has indicated that product launch timing may vary by item, and additional releases will continue throughout the year. Fans and parents can stay updated through the My Mario website, Nintendo.com, and Nintendo Store social media channels, including @NintendoStoreUS on Instagram.
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Frequently Asked Questions (FAQs)
What is the My Mario series?
The My Mario series is a collection of toys, apparel, interactive games, and experiences featuring characters from the Super Mario franchise, designed for young children and their caregivers.
When did the My Mario series launch in the U.S.?
The series officially launched on February 19 at Nintendo New York and Nintendo San Francisco, with additional products rolling out to select retailers nationwide this spring.
What types of products are included in the series?
Products include wooden block sets, plush toys, rattles, bath toys, infant and toddler apparel, an interactive board book, a free Hello, Mario! app, and a stop-motion animation series.
Which partners helped develop My Mario products?
Nintendo collaborated with Mattel Fisher-Price and TOMY to develop the toys, ensuring they meet safety and quality standards for young children.
Where can I download the Hello, Mario! app?
The Hello, Mario! app is available for free on the Apple App Store, Google Play, and the Nintendo eShop. A compatible smart device is required, and the app supports both Nintendo Switch and Nintendo Switch 2 systems.
Are all My Mario products available nationwide?
Availability varies by product and location. Additional items will reach select retail stores nationwide throughout the year. Updates can be found on the My Mario website and Nintendo social media channels.
