In an innovative intersection of sneaker culture and gaming, Nike and Fortnite have teamed up to create 'Airphoria', a first-of-its-kind Air Max-themed Fortnite experience. Open from now until June 27, 2023, Airphoria invites players on a unique sneaker hunt in a floating city.

Airphoria places players in an extraordinary setting where a character named 'Airie' has interfered with 'Maxxed Out Max’s' endeavor to add missing Air Max Grails to his extensive collection. Participants are tasked with exploring this intriguing realm to recover the lost Air Max Grails. For their efforts, players will be rewarded with the Air Max 1 '86 Back Bling.

In addition to the adventurous quest, players can add more Air Max apparel to their Locker with the new Airie and Maxxed Out Max Outfits, available in the Fortnite Item Shop as part of the Airphoria Pack.

Airphoria is described as a sky-high celebration of sneakerhead culture. It includes interesting locales like 'Station 97,' 'Shoebox Tower,' and 'Museum Max.' The immersive city invites participants to embark on an exploration to locate the missing Air Max Grails.

This unique virtual world is the result of a collaborative effort between Beyond Creative, Nike, and Epic Games, utilizing the Unreal Editor for Fortnite (UEFN). Accessible through the Discover option or via the island code 2118-5342-7190, Airphoria will be available until 8 PM ET on June 27, 2023.

As a token of appreciation, all players who spend 10 minutes or more on the Airphoria island will receive the Air Max 1 '86 Back Bling starting from June 28 ET. The reward might take some time to appear in the gift box, so patience is key.

This collaboration marks an exciting milestone in the convergence of gaming and fashion, offering a unique experience that celebrates both the iconic Nike Air Max and the expansive universe of Fortnite.

The exposure of Fortnite's playerbase to dotSwoosh relatively marks the first exposure of a web3 brand into a massively mainstream recognized game, and can be a window for those curious to know more about blockchain, NFTs, and web3 gaming in general.

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