ZE23 is a new web3 SocialFi app built on Solana that rewards users for engagement. Learn how it addresses long-standing issues with traditional social media and introduces real-world token utility.
As interest in web3 continues to grow, a number of crypto presale projects have emerged, each claiming to offer innovation in the digital space. Among these, ZE23 stands out by shifting its focus away from financial speculation and toward redefining how users interact with social platforms. Positioned as a SocialFi application built on the Solana blockchain, ZE23 combines social media functions with blockchain-based incentives, offering a model that differs significantly from what users have come to expect from traditional platforms.
New Web3 SocialFi App on Solana Blockchain
Mainstream social media platforms such as TikTok, YouTube, and Instagram hold dominant positions in global digital engagement. Despite their reach, these platforms primarily benefit from user-generated content without distributing a meaningful share of revenue back to the individuals who contribute. Content creators often find it difficult to earn sustainable income unless they reach a substantial audience, and average users are excluded entirely from monetization opportunities.
The control exercised by these platforms extends beyond revenue. User data, content visibility, and engagement metrics are all governed by centralized algorithms, leaving individuals with limited agency. This dynamic results in a model where users generate significant value but do not benefit proportionally. The issue is not the lack of engagement or content, but the lack of ownership and equitable value distribution—an imbalance web3 was designed to address.
New Web3 SocialFi App on Solana Blockchain
ZE23 aims to tackle these longstanding issues through a design that prioritizes user participation and equitable compensation. Rather than promising speculative future returns, it introduces the concept of “Time Mining,” where users earn Z3 tokens based on the time they spend engaging with the app. Activities such as watching videos, commenting, or posting content are all quantifiable actions that lead to token rewards.
The platform employs an AI-based algorithm to distribute rewards. Users receive 50 percent of the value generated, creators receive 40 percent, and the remaining 10 percent supports the platform’s development and maintenance. This approach not only encourages regular interaction but also allows participants to benefit in real-time from their contributions, setting ZE23 apart from many crypto presale initiatives that lack immediate utility.
New Web3 SocialFi App on Solana Blockchain
The Z3 token, which powers the ZE23 ecosystem, is designed with specific functions that go beyond speculative trading. It can be used for internal operations such as content promotion, unlocking premium features, processing withdrawals, and funding advertising efforts. This integration of token utility within the platform gives it functional value that supports daily use.
ZE23 also features blockchain-based identity verification and supports both fiat and crypto payments, allowing for flexibility in how users interact with the platform. With only 2 million tokens available at launch and a structured buyback-and-burn mechanism in place, the project intends to maintain a stable token economy that rewards long-term participation.
New Web3 SocialFi App on Solana Blockchain
Among the top crypto presales of 2025, ZE23 has gained attention not only for its unique model but also for its timing. While many projects continue to focus on financial services or trading platforms, ZE23 presents a working product that addresses a widely recognized issue—how value is created and distributed in social media. It is positioned as one of the more practical applications of web3 principles, offering a clear use case that aligns with current user behaviors.
By allowing users to convert time and engagement into financial value, ZE23 offers a different vision for digital interaction—one that includes both creators and consumers in the platform’s success. Rather than promising speculative returns, it delivers immediate and measurable benefits that reflect the contributions of its user base.
About the author
Eliza Crichton-Stuart
Head of Operations
Updated:
June 27th 2025
Posted:
June 27th 2025