During Korea Blockchain Week 2024, Marblex, the blockchain arm of Netmarble, introduced its latest venture, NFT Adventure, an IP-centered interactive platform. With its first release, Koongyaz Universe Odyssey, the platform is designed to enhance fan engagement by integrating blockchain technology, creating unique collectibles, and expanding on popular intellectual properties.

The initial experience, Koongyaz Universe Odyssey, incorporates the beloved South Korean IP Koongya Restaurantz, attracting an audience of teens and young adults with a combination of storytelling, gaming, and digital collectible engagement.

Netmarble Debuts NFT Adventure Platform

An Interactive Experience

NFT Adventure allows users to create customized character NFTs that progress through storylines and earn rewards. This immersive experience offers new ways for fans to engage with the Koongya brand. Players can complete daily quests and social missions, where they can earn exclusive rewards, access merchandise, and interact with other community members. With Koongyaz Universe Odyssey, users begin their journey with a free Koongya NFT, which serves as the primary character in the digital adventure.

As the story unfolds, players can collect three legendary ingredients, which are essential for earning the Legendary Cuisine and Koongya Award NFTs. In the final stages of the experience, the Koongya NFTs will evolve, reflecting the character’s growth within the story, and upon completing all adventures, players can exchange their progress for the exclusive Astronaut Koongya NFT.

Types of Koongya NFTs

Koongya Restaurantz IP

Koongya Restaurantz, developed by Netmarble’s subsidiary MNB, is a spinoff of the vegetable-themed character, Koongya. Initially launched in South Korea, the brand has gained traction among younger demographics, primarily teens and young adults, thanks to its relatable themes and lighthearted storytelling. The introduction of Koongyaz Universe Odyssey marks a new phase for Koongya, bridging the gap between traditional entertainment and web3 gaming through collectible NFTs and interactive narratives.

NFT Adventure is expected to grow, with Netmarble planning to incorporate additional IPs in the future. This will allow a broader range of fan communities to participate in unique digital experiences that combine character progression, rewards, and digital ownership. Fans of Koongya Restaurantz and those curious about blockchain gaming can learn more and participate in Koongyaz Universe Odyssey by visiting the official website.

Source: blockchaingamer.biz