Netflix’s science fiction series Black Mirror has expanded its digital presence by launching an official token integrated into a new web3 platform. The project, developed on KOR Protocol and supported by Animoca Brands, Niantic Labs, and Avalanche, introduces a blockchain-based experience where user behavior is monitored and rewarded through a social scoring system. This new development reflects key themes from the show, particularly its commentary on technology's impact on society.

Netflix’s Black Mirror

Black Mirror, a science fiction anthology series from Netflix, dives into the darker aspects of human nature as shaped by technology. Each standalone episode presents a self-contained story, often with a dystopian or grim tone, exploring how our dependence on technological advancements can reveal and amplify our most troubling traits. Known for its unsettling and thought-provoking storytelling, the series tackles themes such as social media, artificial intelligence, and the potential consequences of our digital future.

AI Assistant "Iris" Powers Social Scoring

At the center of the Black Mirror Experience is Iris, an AI-powered virtual assistant that observes and evaluates user activity. Iris monitors connected Ethereum or Solana wallets as well as social media interactions, compiling data to calculate a dynamic reputation score. This score is based on factors such as engagement with decentralized communities, token trading behavior, NFT collection activity, and participation on platforms like X (formerly Twitter). Positive behaviors raise a user’s score, while negative or manipulative actions can lower it, resulting in what the project refers to as “digital stains.”

The reputation score plays a significant role in determining what users can access within the Black Mirror digital world. Higher scores may provide benefits such as token airdrops, access to whitelist opportunities, and influence over upcoming story developments. Users can also receive exclusive content based on their standing. The integration of AI, blockchain, and social interaction creates a real-time feedback loop that mirrors the kind of speculative scenarios portrayed in the television series, particularly in the episode “Nosedive.”

Netflix’s Black Mirror Introduces Token Backed by AI

Social ID and On-chain Interactions

To join the Black Mirror Experience, users must connect their crypto wallet and link a social media account to claim a Social ID Card. This card is a non-fungible token (NFT) that logs their activity and reputation score. Over 13,000 of these IDs have already been claimed, signaling growing interest in the platform. More than 60 percent of the Black Mirror token’s supply has been allocated to the community, indicating a strategy aimed at encouraging ongoing participation and reward-based interaction.

Future platform developments will expand the range of features available to users. Planned updates include AI coaching tools, dynamic reputation-based quests, and interactive mini-games inspired by virtual pet systems. Additionally, social and on-chain wagering features are expected to be introduced, further blending gameplay mechanics with decentralized infrastructure.

Netflix’s Black Mirror Introduces Token Backed by AI

Black Mirror’s History with Web3 Projects

This is not the first time the Black Mirror brand has engaged with web3 concepts. In a previous project titled Smile Club, the show introduced a digital platform inspired by the same “Nosedive” episode. While users could earn social points and rewards, that experience did not involve a blockchain token. In another collaboration, Black Mirror partnered with the web3 metaverse platform The Sandbox to create virtual environments based on episodes from the series.

With the launch of its official token and the integration of AI-driven reputation scoring, Black Mirror has taken a more comprehensive step into the blockchain space. The current project combines digital identity, token incentives, and narrative interactivity, creating a platform where technological themes from the show are explored through user participation.

Final Thoughts

Those interested in participating in the Black Mirror Experience can begin by visiting blackmirrorclub.com. Users are required to connect a compatible wallet and link their X account to claim a Social ID NFT. The experience is also accessible via blackmirror.ultimet.io, where users can view and manage their reputation scores. Through this integration of social media and blockchain activity, Black Mirror continues to explore the boundaries of digital identity and participation in a controlled, narrative-driven environment.