South Korean game developer NCSoft has acquired a 67% stake in Singapore-based mobile games publisher Indygo Group for $103.8 million, making it the company’s largest shareholder. The acquisition reflects NCSoft’s growing focus on casual mobile games, a sector it views as a key area for future growth.
Indygo Group owns Lihuhu, a Vietnam-based casual and puzzle game developer. NCSoft intends for Lihuhu to serve as a regional hub for casual game development in Asia. The move marks a significant step for NCSoft in expanding its footprint in the Southeast Asian gaming market.
Strategic Shift Toward Casual Mobile Games
The acquisition is part of NCSoft’s broader strategy to strengthen its casual games portfolio. The company has also announced plans to acquire Korean mobile casual studio Springcomes, further reinforcing its focus on mobile gaming. NCSoft has established a dedicated mobile casual centre, designed to integrate game development, publishing, data sharing, and technology into a cohesive ecosystem.
NCSoft co-CEO Park Byung-moo commented that the acquisition of Lihuhu “establishes a growth foothold in the global mobile casual game market” and anticipates that the studio will act as a hub for casual game development throughout Asia. The company is reportedly in discussions with European studios for potential mergers and acquisitions, as well as business collaborations with global developers to expand its casual game offerings.
Implications for the Southeast Asian Market
By acquiring a majority stake in Indygo Group, NCSoft gains a stronger position in Southeast Asia, a region that has seen steady growth in mobile gaming. Lihuhu’s expertise in casual and puzzle games positions NCSoft to tap into emerging market trends, particularly as casual mobile titles continue to attract large player bases across the region. The move also highlights NCSoft’s strategy of combining local studio talent with its broader development and publishing capabilities.
Looking Ahead
The company’s expansion in Asia comes as global interest in mobile casual games grows. NCSoft’s integration of Indygo Group and potential acquisitions of other studios reflect a concerted effort to build a diverse and competitive casual game portfolio. Industry events, such as Pocket Gamer Connects, are expected to track these developments closely, with upcoming summits in Shanghai and Bangkok scheduled for 2026.
Frequently Asked Questions (FAQs)
What is the value of NCSoft’s acquisition of Indygo Group?
NCSoft acquired a 67% stake in Indygo Group for $103.8 million, becoming the largest shareholder.
Which studios are involved under Indygo Group?
Indygo Group owns Lihuhu, a Vietnam-based casual and puzzle game studio. NCSoft plans to use Lihuhu as a hub for casual game development in Asia.
Why is NCSoft focusing on casual mobile games?
Casual mobile games are a key growth area for NCSoft. The company aims to expand its portfolio, reach new markets in Southeast Asia, and integrate mobile-focused development, publishing, and data capabilities.
Are there any other acquisitions planned by NCSoft?
Yes, NCSoft is planning to acquire Korean mobile casual studio Springcomes and is in talks with European studios for further mergers and collaborations.
How will this acquisition affect NCSoft’s presence in Southeast Asia?
The acquisition strengthens NCSoft’s regional footprint, providing a hub for casual game development and positioning the company to better engage the growing mobile gaming audience in Southeast Asia.
