UK-based infrastructure company MSquared has launched Mash, a new AI-powered platform designed for collaborative content creation. The platform uses generative AI (genAI) to allow users to generate 3D assets from text prompts, with a strong focus on community engagement. Users can remix and curate each other’s creations, fostering a collaborative environment for digital content development.
Currently, Mash supports the download of 3D assets in the GLB format, which is compatible with widely used platforms including Roblox, Unity, Blender, and Garry’s Mod. MSquared plans to expand functionality to include 3D characters, animations, and sound effects in future updates.
Integration With Somnia Blockchain
Mash is part of UK venture builder Improbable and has been integrated with the Somnia EVM blockchain. Users can create assets using the SOMI token or by paying with fiat currency. In addition, the platform will eventually introduce a subscription model to provide users with ongoing access and additional features.
The platform also includes a royalty system, ensuring creators earn a percentage whenever their assets are remixed or reused. All content on Mash is released under the Creative Commons License, allowing open use while protecting the rights of original creators.
A Focus on Human Creativity
MSquared CEO Rob Whitehead highlighted the platform’s focus on collaboration and authenticity:
“The current AI wave threatens to make content feel dishonest and homogenous. We created Mash to put the human back into the loop. Mash is not just another tool; it’s a living, collaborative universe that ensures digital assets feel like they were made by people, not just machines. It’s a step toward virtual world adoption by the mass market, where creativity is truly in everyone’s hands.”
Mash positions itself as a bridge between AI-driven tools and human creativity, providing a platform where both independent and professional creators can collaborate to produce 3D content for games, virtual worlds, and other interactive environments.
Future of 3D Content Creation
By combining genAI with a community-first approach, Mash aims to redefine how digital assets are created, shared, and monetized. Its integration with the Somnia blockchain and support for royalties highlight the platform’s focus on sustainable creative practices in the evolving landscape of web3 digital content.
Frequently Asked Questions (FAQs)
What is Mash?
Mash is a genAI-powered platform from MSquared that allows users to create, remix, and curate 3D assets. It emphasizes community collaboration and supports open content licensing.
Which platforms support Mash assets?
Assets downloaded from Mash are in GLB format, compatible with Roblox, Unity, Blender, and Garry’s Mod.
Can users earn royalties on Mash?
Yes, creators receive royalties whenever their assets are reused or remixed by others on the platform.
What blockchain is Mash integrated with?
Mash operates on the Somnia EVM blockchain, allowing transactions in the SOMI token as well as fiat currency.
Will Mash support more types of assets in the future?
Yes, MSquared plans to expand support to include 3D characters, animations, and sound effects.
Are Mash assets freely available?
All Mash assets are available under the Creative Commons License, enabling open use while ensuring creators are credited.
