Motorverse is advancing in digital motorsports with web3 technology, establishing a central hub for gaming and motor enthusiasts. With 10 racing games in the works, the platform has secured licensing agreements with major automotive brands like Nissan, Honda, and Toyota. Operating under Animoca Brands, Motorverse strives to unify digital and real-world motorsports, delivering an immersive experience for its users.

Will Griffiths, General Manager at Motorverse, recently shared insights on his career, the development of the Motorverse, and the future of digital vehicle ownership in an exclusive interview with us at GAM3S.GG. With a background in product and strategy spanning 20 years across various sectors, Griffiths is now integrating web3 technology with motorsports and gaming.

Motorverse: Welcome to Digital Vehicle Culture

The Origins of Motorverse

In 2019, Animoca Brands introduced REVV Motorsport, the pioneering entertainment ecosystem focused on motorsport within web3. Within a year, the $REVV token was established as the core currency of the ecosystem.

This year marks the transformation of REVV Motorsport into Motorverse, an expansive digital ecosystem centered on vehicle ownership, motorsport, racing games, and community engagement. Motorverse harnesses real-world intellectual property, blockchain technology, and true digital ownership to redefine user experiences.

Motorverse Cover Banner

At its core, Motorverse focuses on three pillars: providing meaningful ownership opportunities, ensuring true interoperability, and cultivating a dynamic community. Supported by Animoca Brands, Motorverse benefits from access to a vast portfolio network encompassing over 450 projects.

Additionally, Motorverse draws on the expertise of three leading racing game studios—Grease Monkey Games, Eden Games, and WePlay—whose collective experience includes more than 150 million game downloads across PC, Mobile & consoles.

Animoca Brands Portfolio

Introducing Will Griffiths

Griffiths' career path has been diverse, covering roles in consulting, startups, scale-ups, blue-chip companies, and government. He served as Senior Director of Strategy at Electronic Arts and contributed to Codemasters' growth, leading to its $1.2 billion acquisition by EA.

His experience also includes a significant growth story at VGW and launching the Bamboo fintech app from Bali. As General Manager of Motorverse, Griffiths is building a global ecosystem and platform for web3 games in the motorsports category under Animoca Brands.

Will Griffiths General Manager at Motorverse

$REVV Token Functionality

The $REVV token is pivotal within the Motorverse ecosystem, used across Animoca’s portfolio of racing games and partners from the motorsports sector. Griffiths envisions $REVV becoming synonymous with web3 motorsports, underpinning digital vehicle culture and ownership.

"Our vision is for $REVV to be synonymous with web3 motorsports and serve as the token underpinning digital vehicle culture and vehicle ownership in the digital age. We will create a world where you can own, collect, and trade digital vehicles. Of course, you’ll also be able to drive them in many games and experiences."

Users can own, collect, trade, and drive digital vehicles in various games and experiences. The Motorverse aims to publish digital vehicles in partnership with global automotive and motorsport brands, creating a focal point for digital vehicle culture in web3.

$REVV Token

Collaborations and Partnerships

Motorverse boasts significant collaborations. For example, MotoGP team Gresini Racing, in partnership with Animoca Brands’ subsidiaries SPORTPASS and MotoGP Guru, launched a fan-powered sponsorship program offering rewards. Additionally, Torque Drift 2, a sequel to the successful mobile game from Grease Monkey Games, highlights drift culture and features partnerships with major brands like Nissan and Honda.

"From the colorful drift scene of Tokyo streets to professional competitions sponsored by global brands, Torque Drift 2 invokes all aspects of drift culture and offers an experience as diverse and dynamic as the motorsport itself."

Notable Games and IP Portfolio 

• Torque Drift 2: A drifting game built on Unreal Engine, featuring AAA quality graphics, advanced driving physics, and an official Formula Drift license. Available in early access on the Epic Games Store, it incorporates NFT technology for cars, parts, and other in-game items.
• REVV Racing: An arcade-simulation racing game playable directly from a web browser.
• MotoGP Guru Predict: A cross-media fantasy app for MotoGP fans.
• MotoGP Racing 2024: The official mobile game for MotoGP.
• Formula E – High Voltage: The first official Formula E racing management game, allowing players to control a racing team to win the Formula E championship.

Bringing Real Vehicle Ownership to the Digital Age

The Motorverse aims to replicate real vehicle ownership in the digital realm through strategies: expanding the governance and utility of the $REVV token, developing games and experiences with partners, ensuring asset interoperability, and creating the Motorverse Hub. This Hub will allow users to purchase digital cars, explore compatible games and experiences, and connect with other enthusiasts in the motorsports metaverse.

"There are four ways we are setting out to achieve this. $REVV token will offer an expanding scope of governance and utility, over time to make owners feel more involved. Then, together with our wide set of partners, we are building the best games and experiences around digital vehicle culture. This will take inspiration from real-world car enthusiast communities."

Motorverse Ecosystem

Motorsport Sponsorships and Fan Engagement

Griffiths emphasized the Motorverse's commitment to democratizing access to motorsport sponsorships using blockchain technology. The Gresini Racing program exemplifies this by offering fans benefits such as VIP experiences, name placements on bikes, exclusive events, and digital collectibles. This approach transforms fan engagement, making it more inclusive and interactive.

"This program offers fans exclusive benefits, such as VIP Paddock Experiences at the Grands Prix of 2024, name placement on the bikes, on team websites, sponsor walls, and being invited to exclusive events, Zoom calls with the team members, special custom merchandise, and a chance to win Ducati Panigale V4S, a highly customized official test bike used by Marc Marquez himself."

Motorverse Roadmap

Interoperability and Cross-Platform Integration

Interoperability is a cornerstone of the Motorverse, allowing digital assets like cars, parts, and tracks to be used across multiple games and experiences. The team is developing metadata standards for digital vehicles to ensure seamless integration and scalability. This collaborative approach aims to grow the web3 ecosystem by fostering interoperability among developers and brands.

"We define interoperability as being able to use the same digital object in two or more different games or experiences in the same or different ways. Cars, parts, tracks, and other assets will become usable across game and entertainment experiences in the Motorverse with ease."

Interoperability in Motorverse

Final Thoughts

In summary, Will Griffiths' insights highlight the potential of web3 technology in motorsports and digital vehicle ownership. Through strategic partnerships, the $REVV token, and a commitment to interoperability, the Motorverse is poised to lead the way in creating a vibrant digital vehicle culture. For more information and to stay up to date with the project we encourage you to check out the company X account and discover more via its website.

"It’s a constantly evolving space which makes it super interesting. Things can change rapidly so we keep one eye on the long-term goal of interoperability and listen to our Animoca network, Podcasts, Twitter, press, and events. Above all I listen to my amazing team we do it together and share fast internally. It’s exciting!"