Most Popular Mobile Games in 2025

Mobile gaming continues to dominate the video game industry, representing the majority of new game releases each year. Thousands of titles are added annually to the Apple App Store and Google Play Store. By the mid-2010s, mobile games had surpassed console and PC games in both volume and revenue, and that trend has continued into the 2020s. Mobile games now account for over half of global game revenues.

Several mobile games have achieved notable download milestones, with hundreds surpassing 500 million cumulative downloads and more than a dozen exceeding one billion. Popular titles that have reached this milestone include Candy Crush Saga, Garena Free Fire, PUBG Mobile, and Subway Surfers.

Growth of Mobile Game Genres

Mobile gaming has diversified considerably over the years. Traditional genres such as shooters, adventure, and racing coexist with mobile-specific sub-genres including merge games, match-3 puzzles, idle simulators, and hypercasual games. Unlike console and PC titles, most mobile games are free to play. Revenue is generated primarily through microtransactions for cosmetic items or gameplay improvements, as well as through advertisements. While this model can affect competitive gameplay, it has enabled players in lower-income countries to access genres such as shooters and role-playing games, which were previously concentrated in Western markets.

Major developers including Activision, EA Games, Riot Games, and Ubisoft increasingly view mobile platforms as a gateway to new audiences. Many console and PC titles are adapted for mobile devices with optimized performance for lower computational requirements, allowing a broader audience to access popular franchises.

Top Mobile Games by Revenue in August 2025

Most Popular Mobile Games Globally

In 2025, Roblox became the most downloaded mobile game globally, overtaking Subway Surfers, which had held the top position for three years. Other widely downloaded games included Stumble Guys, Candy Crush Saga, and Race Master 3D. These titles demonstrate the range of genres that achieve high global engagement, from midcore and puzzle games to arcade and hypercasual offerings.

Platform-Specific Trends

Apple App Store and Google Play Store show distinct trends in mobile game popularity. On iOS, Block Blast was the most downloaded game in 2025, with 67 million downloads, followed by Roblox, PUBG Mobile, and Brawl Stars. While Google Play accounted for more total downloads, iOS users typically spend more on in-game purchases. On Google Play, Subway Surfers remained the most downloaded game with 167 million downloads, followed by Roblox, Ludo King, and Pizza Ready. These differences highlight the varying behaviors of users across mobile platforms.

Country-Specific Trends

The largest markets for mobile games are China, India, and the United States. In the United States, Block Blast led downloads in 2025, surpassing Roblox by a significant margin. In the United Kingdom, Block Blast also maintained the top position, with a larger gap over second-place Roblox. In India, Ludo King remained the most downloaded game, with over 125 million downloads, reflecting its continued local popularity. These trends show how mobile game preferences can vary considerably between regions, influenced by cultural and market factors.

Popular Games by Genre

Hypercasual games were dominated by Pizza Ready in 2025, with Build a Queen as a close competitor. Midcore games were led by Roblox, followed by Free Fire and Free Fire Max. Subway Surfers maintained its position as the most downloaded arcade game. Puzzle games saw Block Blast rise in popularity, overtaking long-standing titles such as Royal Match and Candy Crush Saga. Monopoly Go was the leading casino game, while Genshin Impact remained the top role-playing game despite a decline in downloads over the past two years. These results illustrate the diversity of mobile gaming preferences, spanning casual, competitive, and strategic experiences.

Final Thoughts

Mobile gaming in 2025 continues to expand both in terms of revenue and user engagement. Free-to-play models, the diversification of genres, and adaptations of popular console and PC games for mobile platforms have contributed to global growth. Hypercasual, midcore, arcade, and puzzle games are particularly popular, while country-specific trends demonstrate the influence of local preferences. Overall, mobile games remain a significant part of the gaming industry, with a wide range of titles attracting players from different regions and demographics. Here’s a comprehensive list of all the mobile games mentioned: