Play-to-earn app MoneyTime has secured $3 million in seed funding as it looks to expand its rewarded play platform and reach more players worldwide. The investment round was led by Akin Babayigit’s Arcadia Gaming Partners and supports the company’s plans to improve features, scale into new regions, and strengthen its position in the mobile gaming market.
MoneyTime is currently available across 30 countries and allows users to earn real cash rewards by playing mobile games. Since launching in January 2024, the app has passed two million downloads, reflecting continued interest in reward-based gaming models that blend casual play with direct user payouts.
Building a Reward-Driven Mobile Experience
The Ireland-based startup is led by CEO David White, formerly a senior business development manager for new initiatives at AppLovin. The founding team also includes Benoit Prunneaux alongside White as co-founders. Together, the group has focused on building a system where players are compensated for the time they spend engaging with games.
With the new funding, MoneyTime plans to expand the types of games and reward systems offered through the app, while improving performance and usability for players. The company is also targeting new geographic markets as it works to scale beyond its current footprint. The goal is to keep the experience accessible, avoiding complex token systems while maintaining a simple cash-based reward structure.
White said the company’s approach centers on shifting monetisation back toward players, allowing play time to translate directly into earnings. The funding will help move the platform’s roadmap forward while supporting global growth.
Arcadia Gaming Partners Backs the Expansion
The round was led by Arcadia Gaming Partners, the investment firm founded by Akin Babayigit, who is known for his background in mobile game publishing and monetisation. Arcadia operates a $100 million fund and has been active in supporting studios and platforms across the games industry.
Babayigit noted that the MoneyTime team has built a product that is scaling quickly and has made strong progress with limited resources. Alongside funding, Arcadia is expected to offer strategic guidance as MoneyTime expands its rewarded play infrastructure and partnerships across mobile gaming.
Arcadia Gaming Partners has also invested in projects such as the hybridcasual puzzle game Pixel Flow and developer Iron Games, highlighting its broader interest in emerging mobile and monetisation-focused business models.
Where MoneyTime Fits in the Play-to-Earn Market
MoneyTime operates in the growing play-to-earn space but takes a more mainstream approach compared to some web3-based platforms. Rather than relying on blockchain tokens or crypto wallets, the app focuses on straightforward cash rewards tied to gameplay, making it easier for casual players to participate without technical barriers.
As rewarded play becomes more common in mobile games, platforms like MoneyTime sit at the intersection of advertising, engagement, and performance-based monetisation. By paying users directly for time and interaction, the company aims to increase retention while giving players a more tangible return for their play sessions.
With over two million downloads and a fresh $3 million seed round, MoneyTime is positioned to keep expanding its role in the mobile play-to-earn ecosystem as competition in rewarded gaming continues to grow.
Source: PocketGamer
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Frequently Asked Questions (FAQs)
What is MoneyTime?
MoneyTime is a mobile play-to-earn app that allows users to earn real cash rewards by playing games on its platform.
How much funding did MoneyTime raise?
MoneyTime secured $3 million in seed funding to support product development, global expansion, and feature improvements.
Who led MoneyTime’s investment round?
The round was led by Arcadia Gaming Partners, the investment firm founded by Akin Babayigit.
Where is MoneyTime available?
MoneyTime is currently available in 30 countries and continues to expand into new markets.
When was MoneyTime launched?
The app was first released in January 2024 and has since reached more than two million downloads.
Is MoneyTime a web3 platform?
MoneyTime does not rely on complex web3 token systems. Instead, it focuses on simple cash rewards tied directly to gameplay for mainstream mobile users.
What will MoneyTime use the funding for?
The company plans to improve user experience, expand its game offerings, enter new regions, and accelerate its overall product roadmap.
