MetaMask has registered new domains and launched Rewards Season 1, sparking speculation of an upcoming airdrop. Here’s what this means for web3 gamers and the crypto community. Alongside the domain registrations, MetaMask launched Rewards Season 1, a points-based system aimed at rewarding both new and existing users for trading, swapping, and referrals. Users earn points for wallet activity, including past swaps and bridges, with a cap on maximum points per account.
The program spans 90 days and features more than $30 million in $LINEA tokens allocated for distribution. Participants can accumulate points through various wallet activities, progressing through seven levels. The top tier, Utopia, requires 5 million points and includes a free MetaMask Metal Card for one year. Points earned in this season contribute to future rewards, reinforcing ongoing engagement with MetaMask’s ecosystem.
MetaMask Rewards Season 1 Details
Industry analysts see the $MASK token as a strategic move for MetaMask. Jake Kennis, a senior analyst at Nansen, highlighted MetaMask’s large user base as a potential driver for one of the largest airdrops in crypto history. He suggested that the token could be used for governance, rewards, and user incentives, and might pressure competing wallets like Phantom and Rabby to introduce similar offerings. Aligning the token with Consensys products such as Linea and SBET could also strengthen MetaMask’s overall ecosystem.
Daniel Brunsdon, Growth and Product Lead at Holonym, described the token development as part of a broader effort to respond to emerging wallet models that emphasize security, compliance, and user experience. He noted that introducing a token could help MetaMask maintain community engagement while expanding the platform’s functionality beyond a browser extension. However, Brunsdon cautioned that adding token layers without addressing core usability and security issues could create new challenges.
What This Means for Web3 Gaming
MetaMask has long been integral to web3 gaming, acting as the primary wallet for logging into blockchain games, trading NFTs, and participating in play-to-earn systems. A $MASK token linked to wallet activity could provide rewards for gamers, particularly those who have been active in these ecosystems.
Many onchain games already require MetaMask for onboarding. A token reward system tied to past activity could reinforce the wallet’s role in gaming communities and incentivize continued use. Experts, however, warn that expanding token incentives should not come at the expense of wallet security and functionality, which remain critical for long-term adoption.
Speculation about a MetaMask token has circulated since 2021, when Consensys founder Joseph Lubin first hinted at the project. Interest surged again in August 2025, and on October 8, MetaMask officially confirmed a token tied to its Rewards program. The announcement coincided with the introduction of Perpetual Futures (Perps) and the launch of Rewards Season 1, signaling a broader strategy to enhance user engagement.
Frequently Asked Questions (FAQs)
What is the $MASK token?
The $MASK token is MetaMask’s upcoming cryptocurrency, confirmed to be part of its Rewards program. It is expected to provide incentives for wallet activity and could be used for governance and ecosystem engagement.
When will the $MASK airdrop happen?
MetaMask has not announced an exact date for the $MASK airdrop. Domain registrations and the launch of Rewards Season 1 suggest that an announcement may be imminent.
How can users earn MetaMask Rewards?
Users earn points through trading, swapping, referrals, and past wallet activity. Points accumulate over time and determine user levels, which unlock different perks and token rewards.
Does $MASK affect web3 gaming?
Yes. The token could reward users who have engaged with web3 gaming ecosystems, including in-game NFT trading and play-to-earn activities, further integrating MetaMask into the gaming experience.
What other features has MetaMask added recently?
MetaMask introduced Perpetuals Trading for derivatives and integrated Polymarket for onchain prediction markets. These features aim to expand MetaMask’s capabilities beyond a standard web3 wallet.
Are the new MetaMask domains live?
Currently, the domains claim.metamask.io and gift.metamask.io redirect to MetaMask’s homepage. They are believed to be part of the upcoming $MASK token distribution system.
