Mattel163 has officially surpassed 550 million players across its digital games portfolio, marking a major milestone for the developer and publisher. In addition to the player milestone, the company reported that over 65 billion matches have been completed globally, highlighting the sustained engagement and popularity of its titles. These figures reflect Mattel163’s continued focus on delivering digital gaming experiences that appeal to a wide audience.
UNO Franchise Expands with New Titles and Crossover Content
The growth in player numbers has been supported by the expansion of the UNO franchise. In 2025, Mattel163 released UNO: Arcade Edition and UNO Wonder, broadening the digital presence of the franchise. Crossover collaborations with popular IPs like Peanuts and Sanrio have also contributed to higher engagement, drawing in players interested in both the classic card game and new themed content. These additions demonstrate Mattel163’s strategy of combining familiar gameplay with innovative updates to maintain long-term player interest.
UNO! Mobile Celebrates Its Seventh Anniversary
To mark the seventh anniversary of UNO! Mobile, Mattel163 launched a limited-time in-game puzzle event. Players can collect memory fragments by completing matches, unlocking key milestones from the game’s history. Completing the event rewards a special seventh anniversary scene. The anniversary also features over 100 themed in-game decorations that players can earn and exchange through completing tasks, available in the in-game shop until February 1, 2026. This celebration underlines the ongoing support and updates for Mattel163’s flagship mobile title.
Company Perspective and Future Plans
Mattel163 CEO Amy Huang emphasized that the milestones achieved are a reflection of the global player community. She noted that surpassing 550 million players and 65 billion matches is a significant moment for the company and reinforces its commitment to connecting people through digital play. Huang also highlighted plans for the coming year, including the introduction of new intellectual properties, innovative gameplay experiences, and partnerships across platforms. These initiatives indicate that Mattel163 aims to build on the success of UNO while expanding its overall digital games portfolio.
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Frequently Asked Questions (FAQs)
How many players does Mattel163 have globally?
Mattel163 has surpassed 550 million players across its digital games portfolio.
What milestone has Mattel163 achieved in matches played?
Players have completed over 65 billion matches worldwide.
Which new UNO titles were released recently?
The company released UNO: Arcade Edition and UNO Wonder in 2025.
What anniversary event is UNO! Mobile celebrating?
UNO! Mobile is celebrating its seventh anniversary with a limited-time in-game puzzle event and special themed decorations.
Which IPs have been featured in UNO crossover content?
Crossover content has included well-known brands such as Peanuts and Sanrio.
What are Mattel163’s plans for 2026?
The company plans to introduce new intellectual properties, explore innovative gameplay experiences, and pursue partnerships across platforms.
Does Mattel163 have web3 plans for its games?
There has been no official announcement regarding web3 integration in Mattel163’s current digital games.
