Blockchain publisher MARBLEX has announced a new partnership with Microsoft focused on developing and supporting web3 games through AI and cloud technology. The two companies signed a memorandum of understanding (MOU) on October 15 during a formal event at G Tower in Seoul, South Korea. The ceremony brought together key representatives from both sides, including Hong Jin-pyo, CEO of MARBLEX, and Min Ju-hong, Head of Gaming Business at Microsoft Korea.
The agreement signals a deeper move by both companies into the growing space of blockchain gaming. By combining MARBLEX’s experience in blockchain publishing with Microsoft’s AI and Azure platforms, the partnership aims to support developers and improve the scalability of web3 titles across global markets.
MARBLEX and Microsoft Partner
MARBLEX and Microsoft Partner
A central part of the collaboration is a new developer support initiative called Accelerator. This program is designed to help web3 game creators access the tools and resources they need to bring their projects to life. By integrating Microsoft’s Azure, Azure Open AI, and Copilot Studio, developers will have access to cloud infrastructure, AI-powered features, and workflow automation that can streamline production and maintenance.
For MARBLEX, this initiative directly ties into expanding the MBX ecosystem, its blockchain-based gaming platform. The company aims to strengthen its network of games and improve overall performance and accessibility for players and developers alike.
MARBLEX and Microsoft Partner
Elevating Web3 Publishing Standards
MARBLEX CEO Hong Jin-pyo described the partnership as a strategic effort to elevate web3 publishing standards. He explained that this collaboration is not just about adopting new tools, but about shaping how web3 games are built and supported moving forward. Together with Microsoft, MARBLEX plans to create a stronger foundation for the MBX ecosystem while preparing for global expansion.
The companies are also working on Go-To-Market strategies to promote upcoming releases and attract new developers to the platform. With Azure and AI at the center of this partnership, both sides aim to make blockchain gaming more efficient, data-driven, and accessible for a wider audience.
MARBLEX and Microsoft Partner
Microsoft’s Approach to Web3 Gaming
Min Ju-hong of Microsoft Korea highlighted that the partnership will showcase how the company’s AI and cloud tools can enhance the next generation of gaming. He stated that the collaboration will extend beyond technology integration to include marketing, developer support, and ecosystem growth.
Microsoft’s Azure infrastructure is already used across various industries, but this partnership demonstrates a growing interest in applying the same reliability and scalability to blockchain gaming. The inclusion of Azure Open AI and Copilot Studio indicates a focus on smarter development systems and adaptive game design.
Alongside the new partnership, MARBLEX has confirmed plans to add new web3 titles by the end of 2025. Upcoming releases include Villains, a multiplayer online battle arena game, and Kritika, an action RPG. Both will be fully integrated into the MBX ecosystem, contributing to its growing catalog of blockchain-connected games.
MARBLEX and Microsoft Partner
Diverse Lineup of Blockchain Games
MARBLEX continues to work with other blockchain partners such as Immutable, further strengthening its publishing reach and technical capabilities. These collaborations are designed to make MARBLEX’s services more adaptable across different markets, giving developers flexibility when launching or scaling web3 projects.
The MBX ecosystem already includes a diverse lineup of games that blend traditional gameplay with blockchain-based ownership. A3: STILL ALIVE, Ni no Kuni: Cross Worlds, and Meta World: My City remain among the platform’s most recognized titles. They are joined by newer releases like Meta Toy DragonZ Saga, Pocket Girls: Idle RPG, Self-Made Billionaire, and Dice Go: The Showdown, each adding a unique twist to the platform’s growing library.
MARBLEX and Microsoft Partner
Smarter and Scalable Web3 Gaming
This agreement between MARBLEX and Microsoft highlights a shared vision of integrating AI and blockchain technology into mainstream gaming. By leveraging Microsoft’s AI-driven platforms and MARBLEX’s experience in blockchain publishing, the collaboration could help establish a new standard for how web3 games are developed and supported.
As the gaming industry continues to evolve toward decentralized systems and digital ownership, this partnership underscores how major tech companies are positioning themselves in the next phase of online gaming innovation.
Frequently Asked Questions (FAQs)
What is the partnership between MARBLEX and Microsoft about? The partnership focuses on web3 game publishing and AI integration. It includes the launch of the Accelerator program, which supports developers with Microsoft’s Azure and AI tools.
What is the MBX ecosystem? The MBX ecosystem is MARBLEX’s blockchain gaming platform that connects multiple games using the MBX token economy. It serves as the foundation for all MARBLEX-published web3 titles.
How will Microsoft’s technology be used in the partnership? Microsoft’s Azure, Azure Open AI, and Copilot Studio will be used to provide cloud services, AI support, and automation tools to enhance game development and operations.
What new games are coming to MARBLEX’s platform? Two new titles—Villains and Kritika—are set to join the MBX ecosystem by the end of 2025. Both games will feature blockchain integration and web3 elements.
Is MARBLEX working with other blockchain platforms? Yes. MARBLEX maintains collaborations with platforms like Immutable to improve its publishing tools and reach across different markets.
Why is this partnership significant for web3 gaming? The collaboration demonstrates how established tech firms like Microsoft are investing in blockchain gaming, using AI and cloud technology to make development faster, smarter, and more accessible.
