LOL Land has surpassed $4.5 million in lifetime revenue, with $2.4 million earned in just the past 30 days. The milestone comes as YGG Play, the gaming-focused division of Yield Guild Games, prepares to launch its new $LOL token through the YGG Play Launchpad. The first event on the platform is scheduled for October 15, introducing LOL Land’s in-game currency and expanding the game’s play-to-earn ecosystem.
The revenue growth highlights increasing player engagement within the game, which combines casual dice-rolling mechanics with NFT-based rewards. Since its launch in May 2025, LOL Land has steadily grown its player base, offering incentives tied directly to blockchain-based economies.
LOL Land Sees $4.5 Million in Revenue
How the $LOL Token Launch Will Work
The YGG Play Launchpad will kick off with a dedicated event for the $LOL token. Players can gain early access by completing in-game quests and staking $YGG tokens to collect points. The contribution window runs from October 29 to October 31, and the token will start trading exclusively on decentralized exchanges beginning November 1.
The launch has set a $90,000 participation target, with a 1% contribution cap per player. Funds raised in $YGG will go directly into the LOL Pool, which will support in-game liquidity and token swaps once the market opens.
LOL Land Sees $4.5 Million in Revenue
$LOL Token Utility and VIP Progression
The $LOL token is central to LOL Land’s play-to-earn model. Players can stake $LOL to access the game’s VIP system, which offers benefits such as higher withdrawal limits, boosted rewards, and exclusive perks. The system features 10 VIP levels, with each level requiring an increased token stake to progress.
LOL Land has a total supply of 5 billion $LOL tokens, with a fully diluted value of $900,000. Only 10% of the token supply will be available for sale during the Launchpad event, while another 10% is allocated to a Play-to-Airdrop program, rewarding active players through gameplay and leaderboard performance.
Play-to-Airdrop Rewards and Decentralized Trading
The first Play-to-Airdrop season runs until October 29, allowing players to earn $LOL tokens by participating in gameplay and spending in-game. The top-ranking players will receive 5% of the total token supply, with a second season planned to distribute another 5%.
After the launch, all $LOL trading will occur through the LOL Pool on decentralized exchanges. The pool will begin with $180,000 in liquidity and a 1% swap fee, which is recycled into player rewards once liquidity reaches $1 million.
LOL Land Sees $4.5 Million in Revenue
About LOL Land and YGG Play
LOL Land, developed by Hype Reel and published by YGG Play, is a Monopoly-style web3 game that merges casual gameplay with NFT and token rewards. Players explore maps like YGG City and Ice World Wonderland, earning rewards while navigating the game’s blockchain-based economy.
YGG Play is a division of Yield Guild Games focused on creating casual web3 games that integrate real token economies. LOL Land serves as the flagship title, providing an entry point for new players with simplified web3 features like social logins and passkey wallets.
Frequently Asked Questions (FAQs)
What is the $LOL token? The $LOL token is the in-game currency for LOL Land. It is used in the VIP system, staked for rewards, and can be traded on decentralized exchanges after launch.
When will the $LOL token launch? The YGG Play Launchpad event for $LOL starts on October 15, with contributions open from October 29 to 31. Trading begins November 1 on decentralized platforms.
How can players earn $LOL tokens before the launch? Players can earn $LOL through quests, staking $YGG tokens, and participating in the Play-to-Airdrop program. Top leaderboard players receive additional rewards.
What is the VIP system in LOL Land? The VIP system allows players to stake $LOL to unlock higher rewards, increased withdrawal limits, and exclusive perks. There are 10 levels, each requiring higher token stakes.
Who developed LOL Land? LOL Land was developed by Hype Reel and published by YGG Play, the web3 gaming division of Yield Guild Games.
Where can $LOL tokens be traded? After launch, $LOL tokens will be traded exclusively through the LOL Pool on decentralized exchanges.
