Levellr, a community intelligence platform for the gaming industry, has raised $2.5 million in funding to expand its tools for analyzing player behaviour. The platform, which gathers conversations and engagement signals from Discord, aims to help game studios and brands understand why players engage with certain games or features. The funding will be used to enhance Levellr’s data infrastructure, extend coverage to platforms like Reddit and in-game chat, and develop systems that automatically generate insights and recommendations from player feedback.
Founded in 2021, Levellr has positioned itself as a bridge between gaming communities and development teams. By aggregating and analyzing discussions, the platform supports product, live operations, game design, community management, and support teams. According to the company, its current customers include major industry names such as Epic Games, Krafton, Scopely, and Google, indicating growing adoption among top-tier studios.
Funding Round and Industry Support
The $2.5 million round was led by Fuel Ventures and included participation from notable figures in the gaming sector, including Mark Pincus through Workplay Ventures, Bing Gordon, Frank Gibeau, former Jagex CEO Phil Mansell, Space Ape founder Simon Hade, and ex-Microsoft executive Norman Cheuk. Levellr’s leadership highlighted that the startup was created to address a common challenge in the gaming industry: thriving communities generate millions of user signals, yet studios often lack the infrastructure to measure their impact or act on player feedback.
“Four years after founding Levellr, the industry has increasingly recognized how critical community insights are to game development,” the company said in a statement. “Our goal is to provide the infrastructure needed to understand communities at scale.”
Platform Expansion and Features
Levellr’s platform aggregates community conversations from Discord and is expanding to include Reddit and in-game chat. The company is also developing agentic systems that automatically surface actionable insights from player discussions. These features are designed to help studios make informed decisions across game design, live operations, and player support. By converting community interactions into structured intelligence, Levellr aims to make player feedback a core part of the development and operational process.
With a distributed team across North America and Europe, Levellr is planning to use the new funding to scale its operations and continue serving some of the largest names in gaming. The expansion comes at a time when understanding community behaviour is increasingly seen as essential for creating successful games and improving player engagement.
Source: PocketGamer
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Frequently Asked Questions (FAQs)
What is Levellr?
Levellr is a community intelligence platform that collects and analyzes player conversations from Discord, Reddit, and in-game chat to help game studios understand player behaviour.
How much funding did Levellr raise?
Levellr raised $2.5 million in a funding round led by Fuel Ventures, with participation from several prominent gaming industry figures.
Who uses Levellr’s platform?
Levellr’s platform is used by major studios and brands, including Epic Games, Krafton, Scopely, and Google.
What will Levellr use the funding for?
The funding will be used to expand the platform’s data infrastructure, add coverage for additional platforms like Reddit and in-game chat, and develop automated systems that provide insights and recommendations from player feedback.
When was Levellr founded?
Levellr was founded in 2021.
Does Levellr support web3 games?
While Levellr primarily focuses on traditional gaming platforms, its community intelligence tools can also support insights for web3 and blockchain-based games where player interactions occur in public channels.
