Legendary IP Generates $20 Million in Web3

Ragnarok Online, one of the most recognized franchises in online gaming, took a significant step into web3 with the launch of Ragnarok Landverse: Genesis. Developed in partnership between Maxion, a web3-native studio, and Gravity, the original publisher of Ragnarok Online, the project illustrates how established intellectual property can transition into web3 environments. Since its inception in 2024, Ragnarok Landverse: Genesis has generated over 20 million dollars in revenue, demonstrating how thoughtful economic design and collaboration can drive success in this evolving space.

Legendary IP Generates $20 Million in Web3

How a Legendary IP Generated $20M in Web3

Ragnarok Landverse: Genesis officially launched on March 29, 2025, introducing players to a new version of the beloved MMORPG that incorporates permanent progression and a native on-chain economy. The project debuted with a land plot NFT sale that drew significant interest. The Genesis Land presale, hosted on Ronin Launchpad, raised over 8.2 million dollars, with demand exceeding initial expectations.

This strong reception carried through to the secondary market, where the collection quickly climbed to the third position on Ronin Market. Secondary market floor prices also increased by 2.6 times, indicating sustained demand and engagement within the community. The success of Ragnarok Landverse: Genesis can be attributed to the collaboration between Maxion, Gravity, and Sky Mavis. Together, they introduced a smart contract licensing model that automates royalty distributions directly to IP holders such as Gravity.

This model uses the game’s native token, $ION, to manage fees transparently and efficiently through smart contracts. The system allows royalties to be enforced and distributed without manual intervention, creating a trustless framework that supports the interests of developers, IP holders, and players alike. This structure demonstrates how legacy IP can be effectively integrated into web3 economies while ensuring that the rights and contributions of original IP holders are respected.

Legendary IP Generates $20 Million in Web3

Building a Sustainable Blockchain Economy

The development of Ragnarok Landverse: Genesis highlights the importance of aligning economic incentives between players, developers, and publishers. Maxion contributed expertise in web3 game design, while Gravity provided the well-established IP. Sky Mavis offered the necessary infrastructure, including Ronin Launchpad for presales, Ronin Market for distribution, and Ronin Wallet to support user engagement.

The on-chain royalty framework they created ensures that a portion of marketplace fees are automatically directed to IP holders, reinforcing a model where all stakeholders benefit from the game’s ongoing success. The design of this economy aims to balance player engagement with publisher expectations while driving activity within the Ronin ecosystem. Ragnarok Landverse: Genesis serves as a case study for how major gaming IPs can successfully expand into web3.

The project shows that with the right partners, infrastructure, and economic design, it is possible to build sustainable web3 economies that appeal to both crypto-native users and traditional gamers. The game has introduced thousands of new users to the Ronin ecosystem, generating meaningful on-chain activity that benefits both the Landverse team and Ragnarok’s IP holders. This example reinforces the potential of platforms like Ronin to support the growth and evolution of iconic gaming properties in a web3 context.

Legendary IP Generates $20 Million in Web3

About the Companies Behind Ragnarok Landverse

Zentry, the parent company of Maxion, focuses on building interconnected game ecosystems powered by blockchain technology. Maxion serves as Zentry’s flagship game studio and was instrumental in bringing Ragnarok Landverse: Genesis to life. Gravity, the original publisher of Ragnarok Online, partnered with Maxion to ensure that the IP’s transition into web3 respected its legacy while embracing new technologies.

Together, they launched Ragnarok Landverse: Genesis on Ronin in 2025. Zentry also contributes to the Ronin network as a node validator, supporting the broader infrastructure that enables projects like Ragnarok Landverse to succeed. Ragnarok Landverse: Genesis stands as an example of how established IP can find new opportunities in web3, blending tradition with innovation to create new value for players, developers, and IP holders.