Automobili Lamborghini has entered into a partnership with Animoca Brands to enhance brand engagement in the automotive sector. This collaboration merges Lamborghini's expertise in luxury cars with Animoca Brands' strengths in digital property rights and gaming. Supported by Gravitaslabs, a creative design and technology firm, and Motorverse, a digital platform for motorsports, the initiative aims to create new digital experiences for Lamborghini's audience, reflecting the brand's commitment to innovation and modern technology.

Lamborghini and Animoca and Motorverse Join Forces

Details of Partnership

The partnership between Automobili Lamborghini and Animoca Brands highlights the convergence of the automotive and digital worlds. By combining Lamborghini's renowned automotive excellence with Animoca Brands’ expertise in blockchain technology, gaming, and the metaverse, the collaboration seeks to position Lamborghini at the forefront of innovation within the automotive industry.

This initiative is further supported by Gravitaslabs, a creative design studio and technology company specializing in immersive marketing platforms, and Motorverse, an open ecosystem dedicated to digital vehicles and motorsport culture. Together, these entities will work to deliver unique experiences that blend physical and digital realms, offering new avenues for Lamborghini enthusiasts to engage with the brand.

Connecting Worlds with Gravitaslabs

Automobili Lamborghini: An Iconic Name

Founded in 1963 in Sant’Agata Bolognese, Automobili Lamborghini has become an iconic name in the luxury automotive industry. The brand is known for producing legendary models such as the Miura, Countach, and Aventador, as well as limited-edition vehicles like the Reventón and Sesto Elemento. Currently, Lamborghini offers three main models: the Huracán, the Urus (the world’s first super SUV), and the Revuelto, Lamborghini's first V12 High-Performance Electrified Vehicle (HPEV).

Gravitaslabs: Gamified eCommerce

Gravitaslabs is a creative design studio and technology company that provides interactive and immersive marketing solutions for global brands. By utilizing blockchain technology, NFTs, and gamified eCommerce, Gravitaslabs helps companies across various industries, including automotive, entertainment, sports, and fashion, build new audiences in the web3 space. Through partnerships with Lightlink, Meta-Stadiums, and Rarible, Gravitaslabs is at the forefront of digital marketing innovation.

Gravitaslabs Gamified eCommerce

Motorverse: Motorsports Racing Hub

Motorverse operates as a global open ecosystem that brings together digital vehicles, racing games, and motorsports culture. The platform allows automobile and motorcycle enthusiasts, motorsport fans, and gamers to collect and trade officially licensed digital vehicles, compete in a range of racing games, and access real-world experiences such as racing events and loyalty programs.

Developed in partnership with leading automotive brands and top motorsport IPs, including MotoGP™, Formula Drift, and Formula E, Motorverse is a key player in the digital transformation of the automotive and motorsport industries.

• Torque Drift 2: A drifting game built on Unreal Engine, featuring AAA quality graphics, advanced driving physics, and an official Formula Drift license. Available in early access on the Epic Games Store, it incorporates NFT technology for cars, parts, and other in-game items.
• REVV Racing: An arcade-simulation racing game playable directly from a web browser.
• MotoGP Guru Predict: A cross-media fantasy app for MotoGP fans.
• MotoGP Racing 2024: The official mobile game for MotoGP.
• Formula E – High Voltage: The first official Formula E racing management game, allowing players to control a racing team to win the Formula E championship.

Motorverse: Digital Vehicle Culture 

A New Era of Brand Engagement

This partnership between Automobili Lamborghini and Animoca Brands, supported by Gravitaslabs and Motorverse, marks a strategic approach to modernizing brand engagement in the automotive industry. By combining traditional automotive craftsmanship with digital innovation, the collaboration aims to create new, interactive experiences for Lamborghini's audience. This initiative reflects Lamborghini’s ongoing efforts to stay at the forefront of industry trends and maintain strong connections with its global customer base.