Discover essential strategies for web3 gaming growth in this comprehensive handbook. Learn about incentive alignment, referral systems, user-generated content, and more.
Eliza Crichton-Stuart
Head of Operations
The "Web3 Gaming Growth Handbook" by Jihoz is an indispensable resource for anyone looking to excel in web3 growth and community management roles. This handbook, created with the intention of open-sourcing valuable knowledge for the benefit of the web3 gaming space, combines storytelling and data to provide actionable insights and key takeaways.
It offers foundational strategies to kickstart your journey into the web3 world, covering topics from incentive alignment and referral systems to user-generated content and data-driven marketing. Whether you're an aspiring community manager or a seasoned professional, this guide will equip you with the essential tools and strategies to foster and grow vibrant web3 communities.
Jihoz's "Web3 Gaming Growth Handbook" Summary
In March 2018, Axie Infinity piqued interest with its small but enthusiastic Discord community of approximately 15 active members. Newcomers received personalized onboarding, guiding them through their first Axie adoption experiences. This included discovering tools like the Candy Babylonia rarity checker, enhancing engagement.
This initial interaction spurred further involvement, leading to opportunities such as participation in the "helping hands" group. Members earned Axie Origin Coins (AOC) by actively engaging in Discord activities, such as onboarding new players and providing assistance, illustrating a structured approach to community growth and incentive alignment.
Axie Infinity the Beginning
Learning #1: Use tokens to align incentives with community members, ensuring they provide value beyond just financial gain.
Referral Systems: Referral systems proved effective in growing the Axie community. By leveraging ownership and referral links, early adopters could increase their stake in the project through referrals, bringing significant contributors into the fold.
Learning #2: On-chain referral systems can help those with a network but limited capital increase their project stake through effective referrals.
User-Generated Content (UGC) and Creators: To keep the community engaged, Axie introduced a Community Art Contest. This initiative inspired community-driven content, boosted engagement, and showcased the strength of the community to potential investors.
User-Generated Content (UGC) and Creators
Learning #3: Contests can drive UGC, keeping community sentiment high and providing valuable content for social media amplification. Recognizing and promoting creators is essential for community loyalty.
Structuring Your Work: Setting both outcome and process goals is crucial for community growth roles. For instance, an outcome goal might be gaining 10,000 followers, while process goals include specific daily tasks to achieve this.
Learning #4: Distinguish between outcome and process goals, focusing on actionable steps to reach your targets.
Gifting: Strategic giveaways, such as providing free Axies to targeted communities, helped onboard new players effectively. Partnerships with other communities also facilitated mass onboarding events.
Gifting Strategic Giveaways
Learning #5: Use targeted giveaways to attract players from other projects, ensuring there is gameplay or utility in place to engage them.
Discord Engagement: Maintaining active communication in Discord is vital. Sharing hopes, dreams, plans, progress, and personal stories fosters a strong community bond.
Learning #6: Community leaders should be the most active participants in Discord to maintain high engagement levels.
Interviewing Community Members: Conducting face-to-face or voice interviews with community members provides deeper insights than written surveys, helping understand their true sentiments.
Learning #7: Conduct user interviews by voice or video to gain genuine feedback and insights.
Crafting the Elevator Pitch: A well-crafted elevator pitch empowers the community with clear talking points. Regularly refining the pitch through live interactions ensures it remains compelling and effective.
Crafting the Elevator Pitch
Learning #8: Develop a concise, engaging elevator pitch that everyone in the community can easily share.
Paul Graham's Principles: Paul Graham’s essays on startup growth are highly applicable to web3 gaming growth. They offer valuable insights for growing a startup, which parallels the early stages of web3 projects.
Learning #9: Apply startup growth principles from Paul Graham’s essays to web3 gaming growth strategies.
Managing Expectations: Transparent communication about plans and progress helps manage community expectations. Avoid making unrealistic promises and focus on regular updates and proof of progress.
Managing Expectations
Learning #10: Set clear expectations and regularly update the community to maintain confidence and engagement.
Data-Driven Marketing: Using data to showcase achievements is crucial in web3 gaming. Publicly sharing key performance metrics reinforces the project's credibility and motivates the community.
Learning #11: Publicize key metrics to demonstrate growth and validate the community's efforts.
Data-Driven Marketing
Jihoz's "Web3 Gaming Growth Handbook" offers a robust framework for navigating the dynamic world of web3 gaming. By emphasizing the importance of incentive alignment, leveraging referral systems, fostering user-generated content, and maintaining transparent communication, this guide provides practical strategies for effective community growth and engagement.
Drawing from real-world experiences and proven principles, it equips aspiring web3 growth and community managers with the tools needed to drive sustainable success. As the web3 gaming landscape continues to evolve, applying these insights will help bridge the gap between innovative technology and real-world adoption, ensuring that communities not only grow but thrive. This article was inspired by an original blog post, you can read the original write-up here for more information.
updated:
July 18th 2024
posted:
July 17th 2024