Immutable Passport has officially hit 5 Million users and launched its Perpetual Rewards program, introducing a new way for players to earn cryptocurrency rewards through regular engagement in its web3 gaming ecosystem. The program's first Weekly Draw began on April 10th, offering a total prize pool of 235,758.46 $IMX. With the token trading at approximately $0.39, the weekly reward value stands near $93,000. The initiative expands on Immutable’s broader strategy to incentivize consistent participation across its partner games.

Immutable Passport Hits 5 Million Users

About Immutable

Immutable is a global leader in web3 gaming, focused on bringing digital ownership to players while ensuring security and accessibility in game development. The company has onboarded over 500 well-funded games onto its platform and has secured over $300 million in funding from investors such as Temasek, Tencent, Bitkraft, King River Capital, and Galaxy.

The Immutable gaming platform provides game studios and independent developers with the tools needed to build and launch blockchain-based games on Ethereum without compromising player experience. The company has also introduced Immutable zkEVM, the first gaming-specific scaling solution for the Ethereum community.

Perpetual Rewards Program Strategy

Originally announced in December 2024, the Perpetual Rewards program builds on Immutable’s previous "Main Quest" campaign, which allowed players to earn Gems by completing specific tasks in supported games. The platform transitioned from beta testing in March 2025 to a full launch in April with the introduction of the Weekly Draw. The program aims to translate in-game activity into tangible digital asset rewards, emphasizing consistent engagement rather than competitive performance.

Immutable Main Quest Spotlights

Weekly Draw and Earning Gems

The Weekly Draw operates in a recurring three-phase cycle. From Thursday through Monday (UTC), eligible users can redeem 500 Gems for a Key, which serves as an entry ticket to the weekly prize pool. On Tuesday, Immutable processes the entries using an automated system to allocate rewards. Players can then log in on Wednesday to claim any winnings, which are accessible for up to 30 days after being issued.

Only one Key may be redeemed per user each week. To participate, users must have an Immutable Passport account linked with a social profile and a verified phone number. Players still using MetaMask or other externally owned wallets must migrate to the Immutable Passport system to join the rewards program. To enter the Weekly Draw, players need to collect at least 500 Gems.

These Gems can be earned in several ways, including completing in-game quests, watching videos, claiming daily Gem drops, engaging with Immutable’s partner titles, or participating in promotional events. Players who have already accumulated the required amount of Gems from past activities can immediately redeem them for a Key and participate in the draw. This system encourages players to explore a variety of web3 games rather than focusing solely on a single title.

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Key Tiers and Prize Distribution

The reward system is divided into Key Tiers, which determine the prize pool each participant enters. Players redeeming a Common Key are entered into the Common Tier pool, while higher levels of engagement through additional game activity can result in higher-tier Keys, such as Uncommon, Rare, Epic, or Legendary. The higher the tier, the larger the share of the prize pool a player may access.

In the Week 1 draw, the 235,758.46 $IMX was distributed across all tiers. The Common Tier accounted for 5.88% of the pool, or 13,862.60 $IMX, while the Uncommon Tier held 11.36%, the Rare Tier 21.98%, the Epic Tier 18.67%, and the Legendary Tier 17.12%. Additionally, a separate Mythic Draw makes up 25% of the total rewards, equaling 58,939.62 $IMX. This segment is open to all participants, regardless of their Key Tier, and includes 100 randomly selected winners. Individual prizes in the Mythic Draw range from 181.548 $IMX to 20,955.888 $IMX.

Participants who receive free entries or Key Tier upgrades as part of their winnings will see those benefits automatically applied in future draws. All rewards must be claimed within 30 days, reinforcing a weekly rhythm of participation. The system allows players to benefit from continued involvement without requiring them to dominate leaderboards or remain locked into a single game. Instead, Immutable rewards steady engagement across its web3 ecosystem.

Immutable Passport Hits 5 Million Users

Final Thoughts

The launch of Immutable’s Perpetual Rewards program introduces a structured and ongoing incentive system for web3 gamers. By tying gameplay activity to weekly prize draws, the initiative provides users with regular opportunities to earn $IMX tokens and other digital rewards. The approach aligns with Immutable’s broader goal of promoting sustained engagement across its network of games, making it easier for players to earn value through participation rather than performance alone.