Immutable has announced a strategic partnership with Altura, an all-in-one platform designed to empower the next generation of game developers. This collaboration introduces an innovative marketplace solution powered by both companies’ technologies, aiming to enhance player-driven economies and advance the blockchain gaming ecosystem. Altura’s CEO and Co-Founder, Majd Hailat, emphasized the transformative potential of the partnership:

“By combining Immutable’s zkEVM blockchain and Passport technology with Altura’s developer tools and marketplace solutions, we empower studios to seamlessly build and scale innovative web3 games. This collaboration paves the way for a flourishing web3 gaming ecosystem.”

Altura’s Cover Banner on X (Twitter)

$5 Million USD

As part of this partnership, Altura has committed up to $5 million USD to Immutable’s zkEVM Main Quest rewards program. This initiative, designed to incentivize player engagement and activity, will now offer even more opportunities for game developers and players to benefit from the expanding web3 gaming landscape.

Enhancing Developer and Player Experiences

The partnership integrates Immutable’s Passport and Checkout infrastructure into Altura’s marketplace and custom marketplace solution. These tools provide game developers with a robust ecosystem to streamline operations, including:

• Minting Dashboard: Facilitates seamless bulk minting of digital assets, enabling developers to direct sales or set up primary offerings efficiently.
• Custom Marketplace Features: Enhances player-driven economies with functionalities like stackable purchases, stackable listings, and credit card-based top-ups at checkout.
• Immutable zkEVM Integration: Offers developers comprehensive support for building on-chain games with advanced asset tracking and seamless interaction across the Immutable ecosystem.

Main Quest Stats

This collaboration also opens the Immutable zkEVM Main Quest program to games built on Altura, further incentivizing player activity and broadening the scope of rewards available to users. Robbie Ferguson, Co-Founder and President of Immutable, highlighted the importance of the partnership:

“By partnering with Altura, we stand to onboard the next generation of games currently in development, while also giving studios access to our Main Quest Rewards program. This collaboration expands the reach of Immutable’s streamlined network features, like Passport and Checkout, bringing a host of new titles to the largest web3 gaming ecosystem in the world.”

Driving Innovation in Web3 Gaming

Immutable has already onboarded over 3 million users via its Passport feature, enhancing asset management and security. Its Main Quest rewards program, combined with Altura’s contributions, introduces daily activities and quests across Altura-built games, incentivizing engagement and player retention.

Altura, known for its no-code solutions, continues to set industry standards for web3 gaming infrastructure. By integrating Smart NFTs, Unreal and Unity SDKs, and secure, wallet-agnostic solutions, Altura has supported the development of notable web3 gaming projects such as Qubit, Champz, Emberlore, Rebel Bots, and Oxya Origins.

This partnership between Immutable and Altura marks a significant step forward in advancing web3 gaming, setting the stage for the future of player-driven economies and blockchain-powered innovation.