Immutable Aims to Tap $121 Billion Market

Immutable has launched a new Mobile Gaming Division aimed at expanding its presence in the global mobile market. The initiative is designed to help partner games bring blockchain-based features to mobile platforms such as the App Store and Google Play. The company intends to focus on mobile-first strategies, strengthen integration with app stores, and provide financial support to studios developing for mobile audiences.

Immutable Aims to Tap $121 Billion Market

Strategic Importance of Mobile Expansion

The mobile gaming sector, valued at $121 billion, now accounts for more than half of the global games industry. Immutable has positioned its new division to address this demand and support the development of mobile-focused blockchain titles. Robbie Ferguson, President of Immutable, emphasized that mobile represents the single largest opportunity in gaming, with more than half of players worldwide using mobile devices.

Robbie noted that recent changes in app store policies have already enabled several Immutable-supported games to achieve top rankings on mobile charts. The company’s strategy centers on developing products that simplify blockchain integration for mobile developers, while also investing in studios to encourage the creation of mobile-first experiences. This approach reflects Immutable’s belief that growth in web3 adoption will be driven significantly by mobile platforms.

Immutable Aims to Tap $121 Billion Market

Shifting Legal and Market Conditions

Immutable’s decision to form a dedicated mobile taskforce follows a series of legal and regulatory developments that have reshaped opportunities for developers. In 2025, the Epic Games vs. Apple ruling reduced barriers by allowing external crypto payment methods within mobile applications, cutting into the standard 30 percent commission charged by app stores.

Proposals such as the CLARITY Act have also increased confidence among larger studios to explore blockchain integrations. These changes have created more favorable conditions for blockchain games to succeed in mobile markets, and Immutable’s new division is a direct response to these shifting dynamics.

Immutable Aims to Tap $121 Billion Market

Expansion of the Immutable Ecosystem

The company has reported rapid growth in recent months. More than 180 new games joined its platform in 2025, bringing the total to over 680 titles. Immutable also noted a 53 percent increase in new developer inbounds and a 32 percent rise in monthly active users within a single month.

Beyond web3, Immutable has also extended its reach into the traditional gaming space. Ubisoft, the publisher behind franchises such as Assassin’s Creed and Far Cry, is developing Might & Magic: Fates on Immutable’s platform. The game, set for release later in 2025, represents one of the first major web2 publishers to adopt Immutable’s tools.

Immutable Aims to Tap $121 Billion Market

Campaign Activity and Recent Game Launches

Immutable has been using its engagement platform, Immutable Play, to support new game launches and live campaigns. In September 2025, Slime Miner was released globally as a mobile idle RPG with live events and global leaderboards. Around the same time, Dæmons launched a competition offering token rewards and NFTs, while Chainers introduced a new massively multiplayer game with farming, crafting, and combat features.

These campaigns follow earlier announcements, including Project O from Koin Games, a mobile trading card game designed for shorter matches, and a new project from GAMEDIA, the studio behind Spider Tanks. Together, these examples illustrate Immutable’s effort to sustain activity across its platform and maintain visibility for games in development.

Immutable Aims to Tap $121 Billion Market

Outlook for the Mobile Gaming Division

The establishment of the Mobile Gaming Division reflects Immutable’s broader strategy to increase web3 adoption by reaching mobile audiences. The company aims to onboard more games, improve blockchain integration for developers, expand collaborations with publishers, and directly invest in studios. By focusing on mobile platforms, Immutable seeks to position itself at the center of a market segment that now dominates the global gaming industry.

With its recent growth, partnerships with traditional publishers, and steady rollout of new campaigns, Immutable is preparing to play a significant role in the intersection of mobile gaming and blockchain technology in the months ahead.

Frequently Asked Questions (FAQ)

What is Immutable’s Mobile Gaming Division?

Immutable’s Mobile Gaming Division is a new unit focused on expanding blockchain-based games into the mobile market. The division supports mobile-first strategies, provides tools for developers, invests in studios, and works with app stores to help partner games reach a wider audience.

Why is Immutable focusing on mobile gaming?

Mobile gaming now accounts for more than half of the global gaming market, valued at $121 billion. Immutable sees mobile platforms as a critical channel for increasing web3 adoption and reaching a large, global player base.

How does Immutable support mobile game developers?

Immutable provides developers with tools and platforms, including Immutable Chain for blockchain integration, Immutable Passport for identity and wallet management, and Immutable Play for growth, engagement, and analytics. These tools help developers integrate blockchain features and track player activity effectively.

Which companies are using Immutable for web3 games?

Immutable’s platform is used by both web3 and web2 developers. Ubisoft, known for franchises such as Assassin’s Creed and Far Cry, is developing Might & Magic: Fates on Immutable. In addition, multiple smaller studios and independent developers are building games that utilize blockchain technology through Immutable’s ecosystem.

What types of games are being launched on Immutable Play?

Immutable Play supports a variety of titles, including mobile RPGs, trading card games, and massively multiplayer online (MMO) games. Recent launches include Slime Miner, Dæmons, and Chainers, each featuring elements like leaderboards, events, token rewards, and real-time engagement features.

How does Immutable benefit from changes in app store rules?

Recent legal developments, such as the Epic Games vs. Apple ruling, allow developers to integrate external crypto payment methods, reducing reliance on app store commissions. This has made it easier for Immutable-supported games to monetize and operate on mobile platforms while including blockchain features.

What is the goal of Immutable’s Mobile Gaming Division?

The division aims to increase web3 adoption by bringing more games to mobile platforms, building products to simplify blockchain integration, partnering with publishers and app stores, and investing in studios producing mobile-first games. The broader objective is to onboard a significant portion of the global gaming audience to web3.

How many users are currently engaged with Immutable Play?

Immutable Play has over five million registered users. The platform tracks engagement through leaderboards, events, and reward systems, helping developers retain and grow their player communities.

Which platforms are supported for mobile games on Immutable?

Immutable’s mobile games are designed for global distribution, with availability on major platforms such as the Apple App Store, Google Play, and other regional stores like LINE.