iCandy Partnership with Animoca Brands for Snaky Cat

Explore Snaky Cat, the new web3 multiplayer game by iCandy and Animoca Brands, now on Coinbase's Base chain. Engage in the Play-and-Earn experiences for $TOWER tokens.

Eliza Crichton-Stuart author picture}

Eliza Crichton-Stuart

Head of Operations

Snaky Cat logo.webp

iCandy Interactive Limited just announced the release of web3 game Snaky Cat on Base chain, the L2 incubated by Coinbase. Animoca Brands is a strategic partner in this iCandy initiative and has contributed to the design and implementation of certain core aspects of the web3 components of Snaky Cat.

With a thriving community of over 370 million gamers worldwide, iCandy is one of the largest game developers in Australia and Southeast Asia. Snaky Cat is developed by iCandy’s subsidiary studio, Appxplore, an award-winning Malaysian mobile game developer celebrated internationally for its innovative and successful mobile games that have garnered positive reviews from players and critics alike, including being named in Google Play’s Best Game of the Year awards, among other recognitions. 

Snaky Cat logo.webp

Snaky Cat is a multiplayer web3 title where players control a unique feline with a snake-like body that feasts on food to grow even longer. The game is designed to capture the thrill of classic snake games while introducing the web3 dimension of Play-and-Earn, allowing players to participate in a prize pool of cryptocurrency denominated in $TOWER tokens, a governance and utility token for the TOWER ecosystem which currently comprises of the Crazy Kings, Crazy Defense Heroes, Chaos Kingdom, and Snaky Cat.

iCandy group chairman Kin Wai Lau remarked that the launch of Snaky Cat on Base strengthens the company’s commitment to building in the web3 space. “We are very excited to work with Animoca Brands and Coinbase to launch Snaky Cat. We believe firmly in the benefits that web3 can bring to the world of gaming.”

Base is a secure, low-cost, developer-friendly Ethereum L2 built to bring the next billion users onchain, and is launched by Coinbase, the largest U.S. crypto exchange, with a quarterly trading volume of US$92 billion. 


“Launching Base has been an exciting journey,” said Jesse Pollak, Creator of Base. “Our goal with Base is to make it easier and more enjoyable for more people to come onchain and understand how it can change the way we do things online. We're excited to see projects like Snaky Cat embracing Base and pushing the boundaries of onchain gaming. It's a step towards a more inclusive and connected digital future.”

Paying homage to the iconic snake games of yesteryear, Snaky Cat’s game mechanics are both simple and enthralling. Players start the game with a timer, and the game is over when the timer reaches 0. During this time, players guide their feline snake-like characters to feast on drops of food that will make the player’s cat grow longer.

Snaky Cat screenshot 1.webp

Players can compete for a rare powerup to extend their timer, and they need to outmaneuver other cats, seize the remains dropped by other cats when they collide, become the longest cat, and slither up the leaderboard for a chance to win $TOWER tokens. The player must keep their cat from colliding with obstacles and other players, which gets harder as the cat becomes longer.

Players are prompted to connect their wallets before starting the game. In order to play a round players will need a ticket, which can be purchased using $TOWER tokens. Snaky Cat is multiplayer, inviting players to compete against their friends and the broader Snaky Cat community.

Snaky Cat screenshot 2.webp

Yat Siu, co-founder and executive chairman of Animoca Brands, shared his excitement about the launch of Snaky Cat on Base: “Snaky Cat by our portfolio company iCandy adds functionality and utility to an established token, thus leveraging an existing community. We are proud to have contributed to the launch of Snaky Cat on Base. This is another step in the industry’s march towards mass adoption, in this case greatly facilitated by the Base chain’s economic efficiency.”



January 24th 2024


January 24th 2024

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