Singapore-based studio Mighty Bear Games is taking a fast-paced approach to web3 game development, focusing on small teams producing games quickly to capture emerging audiences. The studio’s latest project, GrabGifts, launched on Telegram in September after just four weeks of development, showcasing the potential of rapid iteration in web3 gaming.
GrabGifts Attracts 130k Users
GrabGifts Attracts 130k Users
GrabGifts allows users to claim a daily free mystery reward chest or pay to pursue higher-value prizes, including Telegram digital collectibles and TON tokens. Since its launch, the project has attracted 130,000 users, with marketing costs reported at under 20 cents per activation. Community partnerships have contributed significantly to the project’s early success, generating a 171% return on ad spend in the first two weeks.
The project has outperformed Mighty Bear’s previous Telegram initiative, GOAT Gaming, in key areas such as average revenue per user, retention, and user acquisition costs. CEO Simon Davis attributes this to the studio’s development model, which he calls VibeOps. This approach relies on small teams shipping new game concepts on a weekly basis, allowing the studio to test and refine ideas faster than traditional studios.
GrabGifts Attracts 130k Users
Meeting the Expectations of Gen TikTok Players
According to Davis, GrabGifts also highlights the behavior of what the studio calls TikTok-generation players. These users are drawn to experiences that offer instant rewards and the potential for high-value outcomes from low-cost engagement. Davis explains that by focusing on gameplay rather than token giveaways, GrabGifts attracts players genuinely interested in the experience rather than those looking to exploit the system.
Looking ahead, Mighty Bear plans to expand GrabGifts beyond Telegram to include web platforms and other channels. The range of rewards will also broaden, starting with tokenized Pokémon cards, followed by offerings such as Magic: The Gathering and sports cards.
GrabGifts Attracts 130k Users
Speed and Iteration as a Competitive Advantage
Davis emphasizes that the studio’s ability to move quickly provides a significant edge in the gaming market. “In gaming, speed and systematic experimentation beat large budgets and long planning cycles,” he says. By shipping and testing over 100 game concepts in the time it takes traditional studios to finalize a single project, Mighty Bear can identify successful formulas rapidly and scale them before competitors enter the market. This approach demonstrates how web3 game developers can leverage agility to capture attention and grow their audience efficiently.
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Frequently Asked Questions (FAQs)
What is GrabGifts by Mighty Bear Games? GrabGifts is a Telegram-based web3 project where users can claim free daily mystery chests or pay to pursue higher-value rewards, including digital collectibles and tokens.
How quickly was GrabGifts developed? The project was developed in four weeks, showcasing Mighty Bear’s fast-paced VibeOps development model.
Who is the target audience for GrabGifts? GrabGifts is designed for younger players, often referred to as the TikTok generation, who prefer instant rewards and low-stakes, high-upside gameplay.
What platforms will GrabGifts be available on? While it currently runs on Telegram, Mighty Bear plans to expand GrabGifts to web platforms and other channels.
What types of rewards does GrabGifts offer? The platform initially offers Telegram digital collectibles and TON tokens, with plans to introduce tokenized Pokémon cards, Magic: The Gathering cards, and sports cards.
What is the VibeOps development model? VibeOps is Mighty Bear’s internal approach to game development, where small teams release new games on a weekly basis, enabling rapid testing, iteration, and scaling of successful concepts.
Why is speed important in web3 gaming? Speed allows developers to test multiple game concepts quickly, refine successful formulas, and capture player attention before competitors launch, giving studios a market advantage.
