GameSquare Holdings, Inc. (NASDAQ: GAME) has announced a new strategic partnership with Katana, a decentralized finance (DeFi)-focused blockchain incubated by Polygon Labs and GSR. The partnership marks another step in GameSquare’s push to strengthen its on-chain strategy, working alongside partners such as Dialectic, 1OF1 AG, Goff Capital, and Robert Leshner.
Based in Frisco, Texas, GameSquare is best known for its work in gaming, esports, and entertainment through brands like FaZe Clan and its extensive creative and analytics network. The company’s latest move signals its commitment to merging digital finance with gaming and media, creating a more resilient, transparent, and tech-driven treasury system built around blockchain principles.
Deploying Ethereum on Katana’s DeFi Infrastructure
As part of the partnership, Dialectic, which manages GameSquare’s Ethereum (ETH) treasury program, will deploy a portion of the company’s ETH holdings on Katana’s blockchain. Katana offers a DeFi-first infrastructure that generates sustainable, risk-adjusted returns through yield-focused mechanisms.
Katana’s network is designed to return on-chain revenue to users and ecosystem participants. It integrates multiple revenue streams such as Vault Bridge Ethereum yield routing, U.S. Treasury–backed stablecoin returns through Agora’s AUSD, chain-owned liquidity, and transaction fees. Together, these components create a system of compounding yield that supports both stability and growth for those participating in its ecosystem.
The collaboration also extends beyond finance. GameSquare’s agency network, known for its work in creative marketing and esports, will help Katana expand its brand presence through new campaigns, activations, and partnerships designed to reach gaming and digital-native audiences.
A New Direction for Institutional DeFi
Through its partnership with Katana and Dialectic, GameSquare continues to build what it calls its Digital Asset Treasury (DAT) strategy. This initiative brings institutional governance and transparency to decentralized finance, aligning with GameSquare’s broader mission to integrate web3 technology into its entertainment and media ecosystem.
According to Justin Kenna, CEO of GameSquare, the collaboration reflects a belief that “institutional DeFi infrastructure is entering a new era defined by security, transparency, and real yield.” He added that the partnership with Katana and Dialectic shows how companies can enhance capital efficiency while earning sustainable returns in the on-chain economy.
Ryan Zurrer, Founder of Dialectic, emphasized that the move represents the intersection of entertainment and blockchain technology, noting that Katana’s architecture fits GameSquare’s vision for creating long-term, compounding yield strategies. Matthew Fisher, Institutional Lead at Katana, added that the company is excited to join GameSquare’s expanding ecosystem and contribute to its growing DAT platform.
About GameSquare Holdings
GameSquare Holdings, Inc. is a media, entertainment, and technology company focused on connecting brands and publishers with Gen Z, Gen Alpha, and Millennial audiences. With a portfolio that includes FaZe Clan and a large network of gaming creators, GameSquare offers creative services, data-driven marketing, and digital entertainment experiences across esports and gaming culture.
Alongside its media operations, GameSquare has been developing an on-chain treasury program designed to generate yield and improve capital efficiency. The initiative demonstrates how the company is combining traditional entertainment assets with blockchain innovation to shape the future of digital media and finance.
Frequently Asked Questions (FAQs)
What is GameSquare’s partnership with Katana about?
GameSquare has partnered with Katana to deploy a portion of its Ethereum holdings through Dialectic. The goal is to generate sustainable on-chain returns and strengthen GameSquare’s decentralized finance (DeFi) treasury strategy.
Who is Katana?
Katana is a DeFi-first blockchain incubated by Polygon Labs and GSR. It focuses on creating sustainable, compounding yield for users and ecosystem participants through diversified revenue sources and blockchain-based yield generation.
What role does Dialectic play in this partnership?
Dialectic manages GameSquare’s Ethereum treasury program and will oversee the deployment of ETH on Katana’s blockchain infrastructure to optimize returns and manage risk.
How does this partnership fit into GameSquare’s larger strategy?
The collaboration supports GameSquare’s goal of building a best-in-class on-chain infrastructure that complements its entertainment and gaming operations while improving treasury performance and efficiency.
What industries does GameSquare operate in?
GameSquare operates across gaming, esports, media, and entertainment, connecting brands with younger audiences through content creation, analytics, and digital marketing.