Ampere Analysis has published new research suggesting that single-player games continue to hold a central place in the global games market. Based on a survey of 34,000 players across 22 countries conducted in Q2 2025, the study shows that more than half of players still favor solo experiences over multiplayer ones, even as live-service and social games remain prominent across platforms. It is not specified whether mobile titles were included in the survey.
Single-Player Remains the Majority Choice
According to the data, 56% of respondents said they prefer single-player games. This marks a four percentage point increase over the past four years, indicating a gradual but consistent shift toward solo-focused gameplay. While multiplayer games continue to dominate engagement metrics and streaming visibility, the preference data suggests that many players still value experiences that can be played independently and at their own pace.
This trend aligns with the continued success of narrative-driven and mechanically focused single-player releases, particularly in the console and PC markets. The results indicate that these titles are not only maintaining relevance but expanding their appeal over time.
Consistent Appeal Across Demographics
The preference for single-player games appears relatively stable across genders. The survey found that 55% of men and 58% of women prefer single-player experiences, showing only minor variation between groups. This suggests that solo gameplay continues to resonate broadly rather than serving a narrow audience segment.
Age-based differences are more noticeable. Among players aged 16 to 24, 49% reported a preference for single-player games. That figure rises to 56% in the 25 to 34 age group, pointing to stronger interest among slightly older players. This may reflect differences in available leisure time, gaming habits, or long-term engagement with traditional game formats.
Regional Differences Highlight Market Variation
Player preferences also vary by region. In the United States, 65% of surveyed players said they prefer single-player games, making it one of the strongest markets for solo-focused titles. In contrast, China showed a lower preference rate at 47%, suggesting a more balanced split between single-player and multiplayer experiences.
European markets landed closer to the global average. In the Netherlands, 50% of players preferred single-player games, while Sweden reported a similar figure at 49%. These results highlight how cultural factors, platform dominance, and local market trends can shape player expectations and habits.
Social and Creative Factors Still Influence Purchases
Despite the strong preference for single-player games, social influence remains a meaningful factor in player decision-making. The survey found that 24% of respondents are more likely to buy or download a game if their friends are already playing it. This underscores the continued importance of community visibility, even for games that may not be multiplayer-focused.
Creative elements also play a role. One quarter of respondents said a game’s visual style influences their purchasing decisions, while around one third cited the soundtrack as an important factor. These findings reinforce the idea that presentation and audio design remain key components in attracting players, regardless of whether a game emphasizes solo or shared play.
A Stable Foundation in a Changing Market
The Ampere Analysis report suggests that single-player games continue to provide a stable foundation for the industry. While multiplayer, live-service, and emerging web3 experiments attract attention and investment, a significant portion of players still prioritize self-contained experiences. As developers and publishers plan future releases, the data points to sustained demand for games that focus on individual engagement rather than constant connectivity.
Source: Ampere Analysis
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Frequently Asked Questions (FAQs)
Do most players still prefer single-player games?
Yes. According to Ampere Analysis, 56% of surveyed players said they prefer single-player games over multiplayer ones.
How many players were surveyed in the Ampere Analysis report?
The survey included 34,000 players across 22 countries and was conducted in Q2 2025.
Does age affect preference for single-player games?
Yes. Players aged 25 to 34 showed a higher preference for single-player games at 56%, compared to 49% among players aged 16 to 24.
Are there regional differences in single-player game preferences?
Yes. The United States reported a 65% preference for single-player games, while China reported 47%. European countries like the Netherlands and Sweden were closer to the global average.
What other factors influence game purchases?
Social influence, visual style, and soundtrack all affect buying decisions. About 24% of players consider whether friends are playing a game, while visual design and music also play significant roles.