Gamefam, a metaverse media company catering to GenZ and Gen Alpha, has announced the establishment of a $5 million Creator Fund aimed at supporting user-generated content (UGC) creators on platforms like Roblox and Fortnite. The fund underscores Gamefam's commitment to fostering creativity and diversity within the gaming community.

Major Brand Collaborations

What is Gamefam?

Founded in 2019, Gamefam has rapidly grown its audience and established partnerships with prominent brands. These partnerships include Paramount, Warner Music Group, the NFL, Netflix, Mattel, Sony, Sega, Samsung, and Crunchyroll.

According to Joe Ferencz, CEO of Gamefam, brands such as Barbie, Sonic, Hot Wheels, and SpongeBob Squarepants have achieved significant success on the platform. Additionally, titles like Super League Soccer, War Tycoon, and Car Dealership Tycoon have garnered substantial popularity.

Sonic IP

User-Generated Content (UGC) and Big Brands

Ferencz emphasized the dynamic nature of Roblox, highlighting its blend of user-generated content and branded experiences. Gamefam boasts a diverse portfolio of both branded and original franchises, including Sonic Speed Simulator, Twilight Daycare, Barbie DreamHouse Tycoon, SpongeBob Simulator, Deadpines: Zombie Survival, Obby But on a Bike HD, Super League Soccer, and Car Dealership Tycoon.

While acknowledging Roblox's importance in terms of user engagement, Ferencz noted that it has yet to reach the revenue scale of mobile free-to-play games or consoles. Nonetheless, Gamefam is actively developing long-term strategies to capitalize on Roblox's status as a critical engagement platform, comparable to Instagram, YouTube, and TikTok.

Successful Statistics

Gamefam Creator Fund Overview

The Gamefam Creator Fund represents a significant investment in the future of UGC gaming, offering selected creators seed funding ranging from $10,000 to $100,000. Alongside financial support, creators will receive expert advice, access to proprietary resources, and opportunities for brand partnerships, aiming to accelerate the development of innovative game ideas.

How the Fund Works?

Selected creators will benefit from game design advice, monetization guidance, access to Gamefam assets, marketing assistance, and analytics support. The fund aims to provide comprehensive resources to empower creators and maximize the potential of their projects.

Eligible creators and projects must meet the following guidelines:

• The fund will largely be focused on Roblox and Fortnite but all UGC games are eligible for consideration.
• Global: There are no applicant restrictions based on location. Gamefam wants to hear about the best game ideas from wherever creators are.
• Game Status: Entrants must have a working prototype of the game in consideration. If not, entrants should have launched games in the past.
• Employment: Entrants must not be full-time employees of a video game company. Selection for the fund must not conflict with any agreements with existing employers.

Gamefam Launches $5 Million Fund for UGC Creators

Gamefam's Creator Fund reflects the company's ongoing commitment to supporting and championing creators in the UGC gaming space. As Gamefam continues to grow and evolve, the fund will play a pivotal role in shaping the future of UGC gaming.

Growth and Relevance to Web3

In the rapidly evolving landscape of web3 gaming, the initiatives undertaken by Gamefam underscore the importance of fostering creativity, inclusivity, and community engagement. By establishing a multi-million dollar Creator Fund and partnering with leading brands, Gamefam exemplifies the potential for collaborative innovation within the metaverse.

As web3 gaming continues to redefine traditional gaming paradigms, Gamefam's commitment to supporting UGC creators and promoting diversity serves as a blueprint for navigating the intersection of technology, creativity, and community in the decentralized gaming ecosystem. Through initiatives like the Creator Fund, Gamefam is not only shaping the future of gaming but also contributing to the evolution of web3 as a dynamic and inclusive digital frontier.