FLOKI, a cryptocurrency platform known for its strong community backing and utility-focused ecosystem, has announced a new media partnership with New to The Street. The collaboration is aimed at increasing the platform’s visibility through a three-month campaign targeting mainstream financial audiences across the United States. As part of this initiative, FLOKI’s leadership and key offerings will be featured across major business news networks, digital platforms, and high-traffic public venues.

The media campaign includes television segments, billboard displays, commercial advertisements, and in-person investor events. Television interviews featuring FLOKI representatives will air twice monthly on Fox Business and Bloomberg TV as sponsored content. These interviews are designed to introduce the broader financial community to FLOKI’s ongoing projects and goals, including the development of real-world utility within the crypto space. New to The Street estimates that these broadcasts will reach more than 219 million U.S. households.

FLOKI Teams Up with New to The Street 

About FLOKI and Valhalla

FLOKI describes itself as a people-powered cryptocurrency that is driven by a commitment to utility, philanthropy, community engagement, and strategic marketing. With over 550,000 holders, the project has developed significant brand recognition and aims to build on this foundation through continued exposure and product development. A key component of its ecosystem is Valhalla, a blockchain-based multiplayer online role-playing game inspired by Norse mythology. The game features a player-driven economy and strategic gameplay mechanics and is expected to play a central role in FLOKI’s long-term vision.

Pedro Vidal, Community Relations Officer and spokesperson for FLOKI, commented on the importance of the media campaign. He stated that the partnership with New to The Street represents an opportunity to demonstrate the practical utility within FLOKI’s ecosystem to a wider audience. According to Vidal, the initiative aligns with FLOKI’s broader objective of improving how blockchain is applied and understood in everyday contexts.

FLOKI Teams Up with New to The Street 

Multimedia and Investor Engagement

In addition to television appearances, FLOKI will have a continuous presence on the Reuters 42nd Street Billboard in New York City’s Times Square. The ads will run 20 times per hour over four weeks each month, placing FLOKI prominently in one of the world’s most recognized commercial districts. The initial focus of this ad campaign will be Valhalla, FLOKI’s blockchain-based MMORPG, which is scheduled for Mainnet launch on June 30, 2025.

Commercial advertising will also play a significant role in the campaign, with over 100 thirty-second spots running each month on networks including CNBC, FOX Business, and Bloomberg. An additional 50 ads are planned to begin airing on Bloomberg in the second month of the campaign. These efforts are complemented by a series of monthly press releases, New York Stock Exchange interview recaps, and targeted outreach to television affiliates such as ABC, NBC, CBS, and FOX, aiming to extend the platform’s reach beyond the web3 community.

FLOKI will also participate in a range of investor-facing activities. These include meet-and-greet sessions with brokers, smaller-scale events with retail investors in New York City, and virtual meetings with family offices and accredited investors. The goal is to provide direct insight into FLOKI’s mission and ecosystem for a wide range of investment audiences.