FIFA has confirmed the launch of its own blockchain network, developed on Avalanche, as part of a broader move to expand its presence in web3. The newly announced FIFA Blockchain represents a strategic shift in how the global football organization engages with its audience and manages its digital infrastructure. Designed as a Layer 1 (L1) network, the FIFA Blockchain will serve as the foundation for a range of digital products, starting with the migration of FIFA Collect, FIFA’s official platform for digital football collectibles.

FIFA Chooses Avalanche to Launch Custom Chain

FIFA Chooses Avalanche

The decision to adopt a proprietary Layer 1 blockchain signals FIFA’s intent to take greater control over its digital ecosystem. The move away from third-party platforms toward a dedicated network reflects the need for more integrated, scalable, and reliable digital solutions. FIFA’s goal is to deliver consistent, high-performance experiences to its global fan base, which exceeds five billion people. The organization views this transition as a critical step in building a cohesive and future-ready digital infrastructure tailored to the demands of global football audiences.

FIFA Chooses Avalanche to Launch Custom Chain

Avalanche’s Role in Enabling Scalable Solutions

Avalanche was selected to power the FIFA Blockchain due to its technical capabilities and compatibility with the Ethereum Virtual Machine (EVM). The Avalanche platform allows for the creation of independent Layer 1 networks that can operate autonomously while remaining interoperable with the broader Avalanche ecosystem. Its architecture is designed for high throughput, low latency, and governance flexibility, making it well-suited for large-scale deployments such as FIFA’s.

Key advantages include sub-second transaction finality, low transaction fees, and the ability to maintain consistent performance during periods of high demand, such as during FIFA World Cup matches or other major events. These features ensure that users can engage with digital assets and services without interruptions, even during peak usage times. The FIFA Blockchain aims to serve as a long-term foundation for digital engagement in football, supporting both current needs and future expansion.

FIFA Chooses Avalanche to Launch Custom Chain

Migration of FIFA Collect and Digital Strategy

The first phase of the rollout will involve the migration of FIFA Collect to the new blockchain network. FIFA Collect is the organization’s platform for digital collectibles, offering fans the opportunity to own verified digital assets related to football. By transitioning the platform to a custom Avalanche-based L1, FIFA aims to enhance platform performance, improve security, and increase interoperability across different digital environments.

The rollout of the FIFA Blockchain reflects a deliberate strategy to improve user experience and lay the groundwork for additional digital products and services. While the initial focus remains on digital collectibles, future applications are being considered, though details have not yet been made public.

FIFA Chooses Avalanche to Launch Custom Chain

Modex’s Role in Development and Implementation

The development of the FIFA Blockchain and the migration of FIFA Collect are being led by Modex, a technology company that has worked closely with FIFA on web3 initiatives. Modex has a track record of delivering enterprise-grade blockchain solutions and continues to play a key role in shaping FIFA’s digital presence.

According to Modex CEO Francesco Abbate, the choice of Avalanche was informed by a thorough assessment of several critical factors, including performance, scalability, security, and ease of integration. Abbate noted that the new infrastructure supports seamless wallet integration and positions FIFA to grow its digital ecosystem in a sustainable and efficient manner. The company believes the partnership with Avalanche provides a stable, flexible, and scalable foundation for FIFA’s web3 future.

FIFA Chooses Avalanche to Launch Custom Chain

Significance for Avalanche and Blockchain Adoption

FIFA’s selection of Avalanche marks a notable development in the broader adoption of blockchain technology by large institutions. As one of the most globally recognized sports organizations, FIFA’s decision serves as validation of Avalanche’s Layer 1 capabilities and its suitability for supporting mission-critical, high-performance networks.

For Avalanche, this partnership aligns with its goal of enabling real-world applications that extend beyond the traditional crypto user base. By supporting FIFA in its web3 initiatives, Avalanche demonstrates its ability to meet the demands of mainstream organizations seeking custom blockchain solutions that prioritize speed, security, and usability.

FIFA Chooses Avalanche to Launch Custom Chain

Future Outlook

While the immediate focus is on transitioning FIFA Collect to the new platform, FIFA has indicated that additional use cases are under consideration. These future initiatives are expected to be announced at a later stage, as the organization continues to build out its web3 ecosystem. FIFA’s blockchain strategy represents a measured and deliberate approach to adopting new technologies that enhance fan engagement and digital product delivery.

With Avalanche providing the underlying infrastructure and Modex leading development, the FIFA Blockchain is positioned to support the evolving needs of the football community in a secure and scalable manner. As web3 technology continues to mature, FIFA’s efforts highlight the potential for established organizations to integrate blockchain solutions in a way that supports long-term digital transformation.