Epic Games has officially launched Web Shops for mobile and PC games, providing developers with a new way to sell in-game content directly to players. Powered by the Epic Games Store, the platform allows creators to leverage Epic’s global distribution network and ecommerce infrastructure. The service is available immediately through Epic’s self-publishing tools and does not require a game to be listed on the Epic Games Store.
Web Shops for PC and web users are accessible via a new ‘Web Shop’ tab on the product page. Mobile integration within the Epic Games Store app will be rolled out later in the year, allowing players to access shops directly from mobile product pages.
Epic Games Introduces Web Shops
Availability and Regulatory Context
Web Shops are available worldwide but are subject to Apple and Google’s store steering rules in each region. In the United States, a court injunction permits steering, making the feature immediately usable. On Android devices, Web Shops are expected to see wider adoption starting October 22nd, when a court order will require the Google Play Store to allow steering to external purchasing options.
Early Partnerships and Live Examples
Epic Games has partnered with Codename Entertainment to launch the first live Web Shop for Idle Champions of the Forgotten Realms. Purchases made through this Web Shop can be used across PC, iOS, and Android versions of the game distributed through the Epic Games Store, as well as the Apple App Store and Google Play Store. This demonstrates the platform’s ability to provide seamless cross-platform transactions.
Epic Games Introduces Web Shops
Developer Control and Monetization
The Web Shops platform is designed to give developers flexibility in monetization. Developers can sell directly to players without requiring an Epic Games Store listing, while transactions are processed through Epic’s payment system. Web Shops also integrate with Epic account services, including Epic Rewards and Epic account balance, which was previously known as Wallet balance. Fortnite players can use new Fortnite gift cards, available at select retailers, to fund their accounts and make purchases through Web Shops.
Epic Games is emphasizing that the platform will continue to evolve, with additional features and capabilities planned for future updates. The initial rollout allows developers to retain 100% of their first $1 million in net revenue per title per year, a model aimed at encouraging adoption by smaller and mid-sized developers.
Getting Started with Web Shops
Developers interested in launching a Web Shop can access the platform through the Epic Developer Portal. For mobile games, publishers can request access to Epic’s self-publishing tools via the Mobile Early Adopters program by completing the Leads Intake Form after signing in to the portal. The platform provides the necessary tools for developers to sell content directly to players while maintaining control over pricing, promotions, and regional availability.
Frequently Asked Questions
What is an Epic Web Shop?
An Epic Web Shop is an online store that allows developers to sell in-game content directly to players on mobile and PC using Epic’s ecommerce infrastructure.
Do I need to list my game on the Epic Games Store to use Web Shops?
No. Web Shops can be used for games regardless of whether they are listed on the Epic Games Store.
Which platforms support Web Shops?
Web Shops are available on PC, iOS, and Android. Mobile integration within the Epic Games Store app will roll out later this year.
How are payments processed in Web Shops?
Purchases are processed through Epic’s payment system and integrate with Epic account services, including Epic Rewards and Epic account balance.
Are there revenue benefits for developers?
Yes. Developers keep 100% of the first $1 million in net revenue per title per year, which applies to all games sold through Web Shops.
How can I launch a Web Shop for my game?
Developers can launch Web Shops through the Epic Developer Portal. Mobile developers can request access to self-publishing tools via the Mobile Early Adopters program.
