Euroleague Basketball and SPORTPASS, a fan engagement and gaming platform, are collaborating to reinforce Euroleague Basketball's gamification strategy. SPORTPASS is a subsidiary of Animoca Brands, a global leader in gamification with a large portfolio of over 400 investments in web3 projects.

Alex Ferrer Kristjansson, Marketing and Communication Senior Director at Euroleague Basketball, stated "We are delighted to join forces with Web3 leaders SPORTPASS to expand our gamification offering. The digital ecosystem is key to expanding the EuroLeague brand and offering new ways for young fans to interact with the league. This collaboration marks an important step in growing our portfolio of gaming opportunities for fans to engage with the EuroLeague in different, innovative ways.”

Details on Partnership

The collaboration will create a Euroleague-themed gaming platform targeting the Gen Z fanbase, merging the thrills and culture of sports in a digital offering with several game experiences, rewards, in-game collectibles, and more.

Gamification has been one of the growth pillars of Euroleague Basketball’s digital strategy in recent seasons, with 2023 seeing a triple-digit year-on-year increase on the fantasy games portfolio, reaching a community of 4.3 million engaged fans.

Jordan Fogarty, SPORTPASS CEO, also commented on the new partnership, stating: "SPORTPASS is the result of years of innovation in technology, gaming, and sports, placing the fan squarely at the core of our offerings. With a plethora of digital experiences, including gaming, rewards, and competitions, we are confident that EuroLeague fans will find what they are looking for. Our collaboration with the EuroLeague underscores our commitment to revolutionizing the sports entertainment landscape.”