NetEase Games’ party royale hit Eggy Party has crossed $750 million in lifetime mobile player spending, marking a major financial milestone for the title despite a clear slowdown in recent years. The figure, based on AppMagic estimates, combines revenue from Google Play and the App Store and was reached on December 6, 2025.
The milestone arrives roughly three and a half years after Eggy Party launched on mobile in China and close to two years after its global release. While the reported total reflects spending on the two main mobile storefronts, it does not include revenue from third-party app stores in China, the game’s official web shop, or its Nintendo Switch release, meaning overall earnings are likely higher.
A Mobile Hit Built on China’s Market
Eggy Party entered China’s mobile market in May 2022 and quickly found traction in the party game space. Its early momentum reportedly drew increased attention from NetEase CEO William Ding, who became more involved with the project following its launch. By 2023, the game played a notable role in pushing NetEase’s mobile segment to account for 75% of the company’s total revenue.
The title’s audience continued to grow, and by 2024 it had reached more than 500 million players. This milestone was achieved shortly after Eggy Party expanded globally, but its financial performance remains heavily concentrated in a single region.
AppMagic data indicates that 66% of Eggy Party’s downloads have come from China, with Indonesia accounting for 19% and the Philippines 3%. When it comes to spending, however, the disparity is even more pronounced. China is responsible for 98% of lifetime mobile player spending, while markets such as Malaysia and Japan each contribute less than 1%.
Revenue Peaks and a Gradual Decline
Although Eggy Party has now surpassed $750 million in lifetime mobile spending, more than half of that total was generated in a single year. In 2023, the game earned $395.7 million, representing 53% of its lifetime spending to date.
Player spending has declined in each subsequent year. Revenue fell to $183 million in 2024 and then to $158.7 million in 2025. Monthly figures show a similar pattern, with December 2025 becoming the game’s least lucrative month in three years at $6.9 million. That figure stands in contrast to April 2023, when Eggy Party reached its monthly peak of $56.2 million.
While the downward trend is clear, the pace of decline has eased. One possible explanation is the broader shift among publishers toward direct-to-consumer sales. As more companies invest in web shops, some spending may be moving away from mobile storefronts and into channels not fully captured by app store tracking. Several major publishers reported record direct sales figures in 2025, suggesting a structural change in how players spend.
Monetisation Beyond In-App Purchases
In addition to traditional player spending, Eggy Party also generates revenue through in-game advertising. Players can opt to view ads in exchange for in-game resources and items, giving NetEase an additional income stream alongside purchases.
This hybrid monetisation approach means the game’s total revenue likely exceeds what mobile spending data alone suggests. Combined with earnings from alternative app stores, the Switch version, and the official web shop, Eggy Party continues to represent a significant long-term asset for NetEase, even as its mobile spending curve flattens.
Make sure to check out our articles about top games to play in 2026:
Best Nintendo Switch Games for 2026
Best First-Person Shooters for 2026
Best PlayStation Indie Games for 2026
Best Multiplayer Games for 2026
Most Anticipated Games of 2026
Top Game Releases for January 2026
Frequently Asked Questions (FAQs)
What is Eggy Party?
Eggy Party is a party royale game developed by NetEase Games that combines competitive mini-games with user-generated content and social features.
How much money has Eggy Party made on mobile?
The game has surpassed $750 million in lifetime mobile player spending across Google Play and the App Store, according to AppMagic estimates.
Which country contributes the most to Eggy Party’s revenue?
China accounts for 98% of Eggy Party’s lifetime mobile player spending, making it by far the game’s most important market.
When did Eggy Party generate the most revenue?
Player spending peaked in 2023, when the game earned $395.7 million, more than half of its lifetime mobile total.
Why has Eggy Party’s revenue declined in recent years?
Player spending has fallen in 2024 and 2025, possibly due to natural lifecycle trends and a shift toward direct-to-consumer channels such as web shops, which can reduce spending recorded on app stores.
Does Eggy Party earn money outside of mobile app stores?
Yes. In addition to in-app purchases, the game earns revenue through in-game advertising, alternative app stores in China, its official web shop, and a Nintendo Switch version.
