South Korean web3 game publisher Delabs has launched a new campaign titled Press Play On The Future, aimed at expanding user engagement within its ecosystem. The campaign is centered around the company’s social network game, Boxing Star X, which operates on the Kaia blockchain through LINE’s mini app platform, as well as the TON blockchain via Telegram. The initiative is designed to attract new players and reward existing community members through a structured series of interactive challenges.

Delabs Introduces New Web3 Campaign

About Boxing Star X

Boxing Star X is a mobile fighting game where players compete in real-time boxing matches to earn rewards. The game offers both PvE and PvP gameplay, where players can level up, acquire gear, and participate in events to enhance their in-game experience. Gear such as gloves and protective equipment can be upgraded to improve a player's performance in matches.

Additionally, sponsors may offer branded equipment with various in-game benefits. Built on the Kaia and TON blockchain networks, Boxing Star X launched on February 10, 2025, on Telegram and LINE. Within just seven days, it surpassed 500,000 users, making it the first boxing game available on Telegram.

Boxing Star X

Gamified Engagement and Token Rewards

The Press Play On The Future campaign introduces a gamified journey where participants earn rewards by completing various missions, both in-game and on social platforms. As players engage with Boxing Star X, they accumulate dew points, which contribute to their overall engagement score on a leaderboard. These scores reflect players’ activity and provide opportunities to receive additional incentives.

To enhance participation, the campaign also integrates referral rewards. Players who share referral links can benefit from additional bonuses, and those who have staked their adventure passes gain further advantages in the reward structure. This multi-layered engagement model encourages both gameplay and community-driven promotion.

Boxing Star X

Inclusion of Multiple Delabs Titles

In addition to Boxing Star X, the campaign also features several other games developed by Delabs, including GigaChadBat, Race for Riches, and Ladybug’s Journey. These titles contribute to the broader ecosystem strategy, allowing users to participate in the campaign through a variety of game environments. This approach aims to create a more dynamic and inclusive experience across Delabs’ game offerings.

The Press Play On The Future campaign is set to run through 8th July. During this period, players can continue to earn rewards and contribute to their engagement scores. Those interested in joining the campaign or learning more about it are encouraged to visit the official Delabs channels on Telegram and LINE. By integrating gameplay, social interaction, and token-based rewards, Delabs continues to build on its commitment to offering web3-driven gaming experiences within an evolving blockchain environment.