Creepz, a web3 brand that has operated quietly until now, is officially stepping into the public eye with a valuation of $419 million for its non-fungible tokens (NFTs). The company aims to move beyond speculation by establishing itself as an entertainment brand, backed by major industry players.

Founded by the artist known as Overlord, Creepz has secured support from agencies such as WME, esports organizations, and animation studio Stoopid Buddy Studios. The company is focused on building web3-native intellectual property (IP) with real entertainment products, rather than relying solely on digital assets.

Creepz Announces Two New Games and $CREEPZ Token

About Creepz 

As part of its expansion, Creepz is launching two flagship games, both of which will use its upcoming ecosystem token, $CREEPZ. The first game, Creepz Clash, is a multiplayer shooter that combines fast-paced combat with strategic elements, designed to bring the Creepz universe to life.

The second game, Redacted Party Game, is a multiplayer party game that offers a mix of casual and competitive gameplay. It is designed to provide an interactive social experience that engages a broad audience.

New Shooter Creepz Clash

Presence in Entertainment and Esports

Creepz has formed strategic partnerships that extend beyond the web3 gaming space to strengthen its presence in mainstream entertainment. The company has joined forces with WME & ThreeSixZero Representation, agencies that specialize in securing high-profile media and entertainment opportunities. This partnership will help Creepz reach a wider audience and integrate into mainstream culture.

Additionally, Creepz has partnered with Stoopid Buddy Studios, the animation company known for creating shows like Robot Chicken and Crossing Swords. This collaboration is intended to expand the Creepz brand through storytelling and animation, reinforcing its entertainment-first approach.

Creepz has also established a partnership with esports company M80, which has been growing its influence in competitive gaming. This move further solidifies Creepz’s position in the gaming industry, aligning with its goal of creating an entertainment ecosystem that extends beyond NFTs.

Creepz Key Art 1 

Different Approach to Web3 Gaming

Creepz’s approach differs from many previous NFT-based projects that have focused primarily on token speculation. The company has stated that it aims to create a "seismic shift" in how web3-native brands enter mainstream entertainment. Instead of relying solely on digital assets, Creepz is developing a full ecosystem that integrates gaming, storytelling, and other entertainment experiences.

However, some industry experts have raised concerns about the sustainability of NFT gaming models. Catalin Alexandru, founding economist for C/A, pointed out in an interview with GamesBeat that NFT games often struggle to balance price stability, long-term demand, and scalability. He noted that previous projects have faced challenges in maintaining all three factors simultaneously.

In response, Overlord stated that Creepz is taking a fundamentally different approach by prioritizing entertainment value over tokenomics. He emphasized that the company’s multilayered gaming strategy, combined with strategic industry partnerships, aims to create lasting engagement beyond traditional NFT models. He also mentioned that Creepz’s upcoming website launch will provide more details on the project’s token design and ecosystem mechanics.

Creepz Key Art 2 

Final Thoughts

Creepz’s approach reflects a growing trend in web3 gaming, where projects are focusing on entertainment value rather than relying solely on digital asset speculation. By incorporating gaming, animation, and esports, Creepz aims to demonstrate how web3 technology can be integrated into established entertainment industries. Its partnerships with recognized media and gaming companies suggest a shift toward broader adoption, moving beyond niche crypto communities. As web3 gaming continues to develop, Creepz serves as an example of how blockchain-based projects can position themselves within mainstream entertainment by offering engaging content and diverse user experiences.

Source: GamesBeat