US-based esports organization Cloud9 has entered into a partnership with web3 infrastructure provider Theta Network to develop an AI-powered chatbot named Nimbus. The collaboration represents a move toward combining artificial intelligence and esports engagement in a more structured and interactive way.

Scheduled for release in 2025, Nimbus will serve as a Cloud9-branded chatbot offering real-time tournament updates, team statistics, and tailored insights to users on Discord and Cloud9’s platforms. This initiative aims to enhance the fan experience by delivering relevant information in a conversational format, accessible during and between matches.

Cloud9 to Launch AI Chatbot for Esports Fans

Club9 Loyalty Program

In addition to its informational capabilities, Nimbus will be integrated into Cloud9’s Club9 loyalty program. This integration allows users to earn experience points (XP) through meaningful interaction with the chatbot. As users accumulate XP, they will unlock exclusive rewards and advance within the Club9 community structure. This approach aligns with broader efforts to increase fan retention and engagement through interactive digital experiences.

Executive Perspectives on AI and Fan Engagement

Cloud9 co-founder and CEO Jack Etienne stated that the organization remains focused on innovation and fan engagement within the esports industry. According to Etienne, the partnership with Theta Network is intended to offer an experience that goes beyond delivering match data by encouraging fans to engage in new and more personalized ways.

Mitch Liu, co-founder and CEO of Theta Labs, noted the analytical nature of esports audiences and described the project as an opportunity to develop technology that aligns with how fans interact with competitive gaming. He emphasized that the use of Theta’s edge computing infrastructure would support the chatbot’s real-time performance and allow for deeper integration into Cloud9’s loyalty program.

Cloud9 to Launch AI Chatbot for Esports Fans

Broader Context of web3 and Esports Integration

The partnership between Cloud9 and Theta Network follows a broader trend in the esports sector, where organizations are exploring the use of web3 technologies. Other examples include Team Liquid’s collaboration with the Sui blockchain and Ninjas in Pyjamas’ partnership with the Socios platform operated by Chiliz. These initiatives reflect an ongoing shift toward digital tools aimed at enhancing fan interaction, loyalty programs, and content distribution.

Nimbus is expected to contribute to this evolving landscape by offering a more direct and responsive channel for esports fans to stay informed and engaged. As the project develops, Cloud9 and Theta Network will likely continue refining its features in preparation for its 2025 launch.