Claynosaurz has announced a partnership with developer Gameloft to bring their unique IP to the mobile gaming world. The upcoming mobile game, which will focus on the colorful clay-like dinosaur characters known as Claynosaurz, is set to expand the brand’s reach into new media. The game will take place in the established universe of Claynotopia, a world filled with adventure and secrets for players to uncover.

What is Claynosaurz?

The Claynosaurz brand, which launched in 2022, is known for its collection of over 10,000 dinosaur-themed digital collectibles (NFTs). Originally conceived as digital assets, the characters have since evolved into a vibrant brand supported by a strong social media presence. According to Claynosaurz, their community spans several hundred thousand followers across multiple platforms. The company’s goal is to continue expanding its reach into other forms of entertainment, with the upcoming mobile game being one of its latest ventures.

Claynosaurz Cover Banner on X

Expanding Claynosaurz into Transmedia IP

Claynosaurz’s co-chief creative officer, Nicholas Cabana, emphasized the company's vision of creating a transmedia franchise driven by its community. Speaking with GamesBeat, Cabana outlined the importance of community engagement in developing their brand: “We’re an animated character brand, and we want to redefine storytelling and transmedia experiences through innovative products, through digital and community collaboration.”

According to Cabana, Claynosaurz is focused on building a diverse ecosystem that allows different demographics to discover the brand through various media. He believes this approach helps reduce the risks of developing new content by incorporating feedback from the community. “Community-driven franchising is the future,” he explained, adding that Claynosaurz has been able to grow a fanbase organically, which in turn helps refine the brand before significant investments are made.

Claynosaurz Key Art

Gameplay and Features of the New Mobile Game

The new mobile game, currently under development with Gameloft, will feature a combination of action-packed gameplay inspired by titles like Brawl Stars and the creature-collecting mechanics of Pokemon Go. Jacques Letesson, Claynosaurz’s head of marketing and strategy, explained that the game will immerse players in the world of Claynotopia, where they can collect, customize, and quest with their unique dinos.

“The players are embarking into the world of Claynotopia. They are questing, crafting, and building a collection of adventurers to explore the world and discover its secrets,” Letesson said. Customization will be a key feature, as players will have the ability to collect and modify their dinos, allowing for unique experiences and a deeper level of engagement.

Although the game is still in the early stages of production, Letesson shared that it will be a free-to-play casual RPG. While the official launch date is at least a year away, the development teams at both Gameloft and Claynosaurz plan to incorporate feedback from the community to ensure that the game aligns with the original Claynosaurz lore.

Claynosaurz Key Art and Logo

A Collaborative Approach to Game Development

The partnership between Claynosaurz and Gameloft reflects a shared vision for creating immersive, fan-driven experiences. Gameloft’s chief sales officer, Guilherme Lachaut, expressed excitement about the collaboration, noting the alignment between both companies’ goals: “Partnering with Claynosaurz represents an exciting moment for Gameloft, combining our gaming expertise with a brand that has rapidly built an engaged and passionate community.”

Cabana also highlighted the game’s potential to further connect players to the Claynosaurz universe. He emphasized that the game will allow fans to personalize their experiences and discover new ways to engage with the brand. “The Gameloft game is also an aggregator for us to leverage more lore-based content, and get people to really fall in love with the characters,” Cabana said.

Final Thoughts

As Claynosaurz continues to evolve beyond its origins as a digital collectible brand, the upcoming mobile game with Gameloft marks an important step in its expansion into interactive media. With its focus on community involvement and the development of a richly detailed world in Claynotopia, the game promises to offer fans a fresh way to explore and engage with the beloved dino characters.

The collaboration between Claynosaurz and Gameloft not only signals the growth of the franchise but also showcases the potential for community-driven development in the gaming industry. Fans can look forward to exploring the Claynotopia metaverse, customizing their dinos, and embarking on new adventures in a world crafted by both developers and the vibrant Claynosaurz community.