Mobile game publisher Brightika has revealed plans to expand its operations into the PC and console gaming markets, allocating $3 million to support new titles. The company intends to deploy this funding over the next 12 to 24 months with a particular focus on assisting indie developers. Brightika aims to provide comprehensive support that includes marketing, operations, and selective product assistance.
Brightika Receives $3 Million Investment
Brightika Raises $3 Million
The funding Brightika is committing will be directed towards marketing efforts, user acquisition, localization, and community support. Product-related support will include the production of demos and trailers to help increase the visibility of partnered games. The company plans to apply its experience and existing models from mobile gaming to improve the discoverability of titles in the PC and console spaces.
Brightika Receives $3 Million Investment
From Mobile Games to PC and Console Titles
Brightika’s current portfolio is primarily made up of mobile free-to-play games such as IQ Boost, Can You Spot It, and Bingo Klondike. As part of its expansion, the company has announced one of its first PC titles, Bullet Yeeters, which is a player-versus-player third-person shooter featuring battling toys. This game is expected to launch in the spring. Brightika is also in ongoing discussions with various indie development teams and plans to announce the initial recipients of its funding at Steam Next Fest.
Brightika Receives $3 Million Investment
Company Statement and Future Plans
Alexander Rodichev, Brightika’s founder, stated in an interview with GamesBeat, that the company has previously helped mobile studios reach tens of millions of players while generating sustainable revenue. He noted that the next phase involves applying the same marketing expertise and publishing discipline to the PC and console sectors. Rodichev highlighted that developers in these spaces often face challenges related to funding and distribution, areas where Brightika intends to provide support.
Brightika Receives $3 Million Investment
Final Thougths
Brightika’s move into PC and console gaming represents a strategic expansion beyond its mobile origins. By focusing on supporting indie developers and improving game discoverability, the company aims to establish itself in new gaming markets while leveraging its existing strengths.
