In a strategic pivot to broaden its reach, the hybrid fighting web3 game, Blockchain Brawlers has opted for a rebranding, truncating its name to just "Brawlers". This decision underscores a growing trend among gaming companies, moving away from an overt blockchain focus to better resonate with a more expansive player base.

The Brawlers team believes that omitting the 'blockchain' element from their name will likely appeal to a wider demographic. This shift can be attributed to some skepticism and apprehension surrounding blockchain, NFTs, and the broader web3 spectrum among certain segments of the gaming community. Nonetheless, fans and players can rest assured that the core essence of the game remains unchanged. The primary aim behind this rebranding is to offer newcomers a seamless onboarding experience while subtly reducing blockchain-centric references both within the game and on its official website.

The transformation to "Brawlers" will be progressively evident in the upcoming weeks. The game's expansion includes the development of clients for both PC and Mac platforms. Moreover, Brawlers has secured a coveted position on the esteemed Epic platform, paving the way for future downloads. The game is all set to mark its grand debut on the Epic Games installer by the close of September.

September is poised to be a monumental month for Brawlers, with several anticipated updates:

1. Transition to the Epic Store, broadening its accessibility.
2. Debut of rebranded assets reflecting the new identity.
3. Enhanced in-game asset displays for enriched gameplay.
4. Significant improvements in match stability, ensuring a smoother player experience.
5. Introduction of the innovative "discard pile" feature.
6. Launch of the exhilarating Brawl-4-All mode.

One of the game-changing introductions will be that players will no longer necessitate a WAX wallet to commence their Brawlers journey. Upon downloading the game, they will be presented with an array of complimentary starter cards. Notably, while the game will internally create a WAX wallet for newcomers, any direct interaction with NFTs or tokens will be optional.

In tandem with these new features, the Brawlers team is dedicatedly working on refining game stability and enhancing the overall user experience. Existing players and newcomers alike can anticipate these updates to roll out within the month. The rebranded Brawlers is clearly positioning itself to offer gamers a top-notch experience, weaving in the blockchain world's advantages without overtly showcasing it.