In a significant development, AdInMo has announced its strategic partnership with ZEBEDEE, marking a transformative shift in the gaming industry. The collaboration introduces the concept of Bitcoin rewards within the realm of web3 games, fundamentally altering the landscape of player engagement and revenue-sharing mechanisms.

Traditionally, non-disruptive in-game ads have been a primary source of revenue for game developers. However, this partnership adds a unique layer to the equation by sharing a portion of this revenue with players. ZEBEDEE's cutting-edge technology, which facilitates Lightning Network transactions, has already demonstrated remarkable results. Web3 games like Ludo Zenith observed a remarkable 82% increase in ARPDAU, while Bitcoin Miner, a leading play-and-earn game, experienced a tenfold surge in its day 30 user retention rate.

We’re always looking for ways to innovate while delivering our core purpose of enhancing player experience. Rewarded ad formats are an established part of hybrid monetisation loved by players and driving excellent revenue for developers.

Kristan Rivers, AdInMo CEO and Co-Founder 

For developers in AdInMo's community, integrating this new system is remarkably streamlined. It simply entails deciding the revenue distribution scheme and activating the Bitcoin rewards feature. This novel approach has attracted the attention of notable industry giants. Even Niantic, known for its augmented reality innovations, has started experimenting with web3 games and cryptocurrencies.

The model of rewarding players with a share of ad revenue is driving phenomenal success for all of our partners. This is the future of free-to-play engagement. Our partnership with AdInMo streamlines this approach by linking rewards directly into the ads themselves in real-time, a material step-change in this net-positive disruption for games developers.

Ben Cousens, ZEBEDEE (ZBD) chief strategy officer 

It has been a busy year for hires at AdInMo as well, from the appointment of ex-Bidstack VP Yasin Dabhelia to the role of VP Programmatic, to veterans of Scopely and Animoca Brands joining as non-executive directors.

The partnership between AdInMo and ZEBEDEE exemplifies the evolving synergy between gaming and the emerging web3 ecosystem. Players can now enjoy non-disruptive ads while reaping Bitcoin rewards, adding a novel layer to their gaming experience. This collaboration is poised to define the future of player engagement and in-game advertising, enabling the gaming community to share in the revenue generated.