Baobab Studios and 9 Story Media Group have collaborated to transform the widely popular Momoguro franchise, known for its success on Roblox, into an engaging television series. Targeting children aged 6 to 12, the strategic partnership aims to bring the enchanting world of Momoguro to a broader audience.

Award Winning IP

Baobab Studios, recognized for cross-platform entertainment initiatives, created Momoguro as a gaming sensation on Roblox. With over 21 million visits and an 87% positivity score, the franchise has established itself as a hit within the Roblox community.

The studio has ten Emmy awards, and collaboratively developed Momoguro with creators Martin Allais and Nico Casavecchia, showcasing its commitment to innovative storytelling.

The most recent partnership with 9 Story Media Group, a powerhouse in kids and family content, signifies a significant move to extend Momoguro's universe from the gaming realm to television screens. 

Web3 Game

The Momoguro digital collectibles game, the first of its kind nominated for an Emmy Award, played a pivotal role in the franchise's journey from Roblox to television.

While the Roblox game focused on refining core gameplay loops, the TV series prioritized developing a compelling storyline. Baobab Studios, known for its groundbreaking projects like the VR experience "Invasion!" in 2016, has consistently delivered immersive and captivating experiences.

In parallel to the TV series, Baobab Studios has ventured into the web3 space with Momoguro: Legends of Uno built on Immutable. This storytelling RPG, set in the Uno Plane, marks Baobab's foray into web3, offering an exclusive Holoself NFT for players.

Maureen Fan, CEO and Co-Founder of Baobab Studios expressed enthusiasm about the partnership with Immutable for the game, stating: "Our story worlds are built with a long-term vision and loved by millions of fans globally. In parallel to building on Immutable, we're also developing Momoguro Roblox, a TV show, and collectibles."

Since its inception in 2015, Baobab Studios has produced multiple Emmy-winning animated short films, featuring renowned talents like Oprah Winfrey, John Legend, Ali Wong, and more. With millions of views, Baobab's projects have expanded into multiple films and series for Disney and HBO Max, books with Penguin Random House and Macmillan, and games on Oculus and Roblox.

Within a month of its launch, the game generated over $20 million in sales, with its first NFT release selling out in under eight hours. Building off this momentum, the Momoguro universe includes episodic content for the game, additional digital collectibles, the Momoguro: Momo Quest Roblox game, and a brand extension across TV and entertainment.

Much of Baobab’s early web3 success can be attributed to its team, led by Maureen Fan (CEO), Eric Darnell (CCO), and Larry Cutler (CTO), whose collective work experience includes prestigious entertainment companies like Disney, DreamWorks, Pixar, and Zynga. It’s this credibility that’s also led to large investments from industry giants like Disney, Alibaba, and Samsung, raising more than $31 million to date. 

As Baobab Studios explores new frontiers in interactive storytelling, the expansion of Momoguro into the web3 space reinforces the studio's commitment to innovation and its ability to adapt to emerging trends in gaming.