Apple’s App Store in Brazil is set to allow alternative payment methods and third-party marketplaces beginning in 2026, following a settlement with Brazil’s competition regulator, CADE. The agreement, which will last for three years, requires Apple to let developers direct users to make purchases outside of the App Store while offering competing payment options alongside Apple Pay.
Developers will also be able to promote external offers, and iOS will open up to third-party marketplaces. While Apple can issue warnings to users about off-store transactions, these messages must remain neutral and objective. The company has up to 105 days to implement these changes, and non-compliance could result in a fine of up to R$150 million (around $27 million) and the resumption of regulatory investigations.
New Fees and Payment Structure
As part of the settlement, Apple introduced a revised fee system for Brazil. Transactions through Apple Pay will incur a 5% charge, while App Store commissions will range from 10% for special programs to 25% for standard rates. Linking to off-store payments will carry a 15% fee, and a 5% core technology commission will also apply. Unclickable text references to off-store deals will not be charged.
Apple has stated that it will maintain existing privacy and security safeguards, particularly for younger users. The company emphasized that while some risks may remain, these measures aim to ensure iOS continues to be a secure platform for mobile users in Brazil.
Implications for Developers and Users
The settlement reflects a growing effort in Brazil to encourage competition in digital marketplaces. Developers gain more flexibility in how they sell apps and accept payments, potentially increasing options for users. At the same time, Apple must balance regulatory compliance with maintaining the security and privacy standards the platform is known for.
Frequently Asked Questions (FAQs)
When will Apple allow alternative payments in Brazil?
Apple’s App Store in Brazil will begin supporting alternative payments and external offers in 2026.
How long will the CADE settlement last?
The agreement is set to last three years in its current form.
What fees will Apple charge for external payments?
Apple will charge 5% for Apple Pay transactions, 10%–25% App Store commissions, 15% for linking to off-store payments, and 5% core technology fees. Unclickable text references are not charged.
Can developers promote off-store marketplaces?
Yes, developers can promote third-party marketplaces and direct users to make purchases outside the App Store.
What happens if Apple does not comply?
Non-compliance could result in a fine of up to R$150 million ($27 million) and the resumption of regulatory investigations into its marketplace practices.
