Animoca Brands Japan, a strategic subsidiary of the blockchain gaming giant Animoca Brands, has announced a partnership with Tokyo Stupid Games, a platform focused on integrating real-world assets (RWAs) into web3 experiences for Japanese brands and intellectual properties (IPs). This collaboration is aimed at driving global expansion for Tokyo Stupid Games, particularly in terms of marketing, token economy planning, and design.

Animoca Partners with Tokyo Stupid Games

Tokyo Stupid Games

Tokyo Stupid Games is developing a gaming platform that enables users to acquire non-fungible tokens (NFTs) linked to RWAs, such as physical items that can be tokenized on a blockchain. Examples of these RWAs include trading cards, original merchandise, and fashion items. By incorporating these real-world assets into web3 gaming experiences, the platform aims to elevate the presence of Japanese brands and IPs on the global stage. This approach provides new ways for brands to engage with fans and deliver immersive user experiences.

The Tokyo Stupid Games platform leverages blockchain technology to create NFTs that represent ownership of these tokenized physical assets. This not only expands the reach of Japanese brands but also creates a novel economic framework where users can own and trade both digital and physical goods within the same ecosystem.

Rock No.6, Founder and CEO of Tokyo Stupid Games, expressed optimism about the collaboration with Animoca Brands Japan, stating: “We believe that the new economic infrastructure of web3 and a culture that fosters empathy beyond national borders are ideal for creating new connections. We are excited to be working with Animoca Brands, a leading global player, to take on the challenges of the future with the vision of building a new economic sphere by bridging web3 and Japanese culture.”

Tokyo Stupid Games

Global Expansion and Mass Adoption

Animoca Brands Japan will play a pivotal role in the global expansion of Tokyo Stupid Games by leveraging its extensive network and experience in the web3 space. The parent company, Animoca Brands, has a portfolio of over 540 companies and projects in which it has invested, providing a broad ecosystem for collaboration and growth. Through this partnership, Animoca Brands Japan aims to support the promotion of Japanese culture and content in the international market by integrating RWAs into web3 platforms.

Tokyo Stupid Games has a history of fostering collaborations between Japanese pop culture and global web3 projects. Past efforts include art exhibitions showcasing international collaborations and partnerships with renowned Japanese companies like PARCO and Warehouse TERRADA. The platform has also worked with local governments, including Shibuya-ku, to highlight the integration of art, culture, and web3 technology.

Kensuke Amo, COO of Animoca Brands Japan, commented: “Animoca Brands Japan is delighted to support the global expansion of Tokyo Stupid Games as a partner, with the goal to accelerate mass adoption of web3 by acting as a gateway between Japan and overseas markets. Tokyo Stupid Games is working to promote Japanese brands and IPs both domestically and internationally through real-world assets in web3 games, an approach that is highly compatible with Animoca Brands Japan's mission. Through the activities of both companies, we will continue to promote Japanese culture to the wider world.”

Animoca Brands Logo and Portfolio Companies

Final Thoughts

This partnership underscores the shared vision of Animoca Brands Japan and Tokyo Stupid Games to use web3 technology as a platform for cultural exchange and economic growth. By promoting Japanese brands and intellectual properties through blockchain-powered platforms, both companies aim to enhance user engagement, expand market reach, and create new economic opportunities in the evolving web3 landscape.

In summary, the collaboration between Animoca Brands Japan and Tokyo Stupid Games is positioned to drive the integration of real-world assets into the digital domain, furthering the mass adoption of web3 and showcasing Japanese culture and creativity on a global scale. More information is available here.