Animoca Brands has announced a strategic partnership with LightLink, an Ethereum Layer 2 blockchain that enables dApps and enterprises to offer users instant, gasless transactions. Under the strategic partnership, Animoca Brands will seek to integrate LightLink's Ethereum Layer 2 technology into selected Animoca Brands projects and provide advisory services for LightLink's tokenomics and go-to-market strategies.

Roy Hui, co-founder and CEO of LightLink, commented: “It is great to partner with industry leader Animoca Brands, making blockchain more accessible and user-friendly to everyone around the world. This partnership marks a pivotal step in integrating blockchain into the daily lives of millions.”

Streamlining Web3

LightLink allows businesses to subscribe their applications to operate gas-free, enabling users to participate in a public blockchain ecosystem without owning any tokens or having to pay any gas fees. The partnership will facilitate Animoca Brands’ projects and portfolio companies to offer their users a robust web3 experience with no friction and minimal complexity.

LightLink streamlines the web3 development process, offering significant utility like NFT ticket issuance without requiring a native token and seamless gaming asset transfers without gas fees, leading to a more streamlined user experience. LightLink is already used by over 25 partners, including Grapes and The Red Village, and is being integrated in Translucia, a US$300 million venture by MQDC and T&B Media Global, part of Asia's C.P. Group family business.

Yat Siu, co-founder and executive chairman of Animoca Brands, said: “LightLink is already collaborating with our portfolio companies Grapes and The Red Village, and this new partnership will take us one step closer toward a frictionless Web3 world. LightLink’s gasless transactions can help broader adoption, aligning with our vision to decentralize the digital landscape and make blockchain benefits universally accessible.”

Together, Animoca Brands and LightLink aim to foster a more interconnected economy, bridging dApps with millions of users from enterprise partners and improving blockchain mainstream adoption.