Animoca Brands has invested $30 million in Hong Kong-based Super App Hi

Animoca Brands has invested $30 million in Hi 

Hi is a Hong Kong-based mobile banking services and crypto exchange company. The Super App is renowned for partnering with Mastercard to customize credit cards with NFTs. The web3 startup offers mobile banking services and recently received a license to offer trading services in Hong Kong.

Animoca Brands has established itself as one of the leading investors in the web3 space with leading metaverse platforms like The Sandbox, and several web3 games. The company has created a portfolio of more than 170 companies including those it holds major stakes in.

According to Yat Siu, the Animoca Brands co-founder and executive chairman, Hi fits perfectly into its vision of developing the open metaverse:

"Hi is a mass consumer audience product that will familiarize its users with Web3 and will be able to appeal both to users that are already part of Animoca Brands’ core gaming, education and cultural audience, as well as those outside of those areas. When mass adoption increases it will bring further awareness and strengthening of digital property rights, which will accelerate the emergence of the open metaverse. Our view is that hi.com can play an important role in that future.”

Having tapped Mastercard to personalize credit cards with NFTs, Hi thinks it can leverage Animoca Brands’ huge portfolio of companies to create similar experiences. 

Hi co-founder Sean Rach commented:

“There are many areas for collaboration. This will undoubtedly enhance awareness and offer valuable opportunities for user onboarding within their ecosystem. One of the key advantages will be enabling our users to make direct transactions with tokens from the Animoca Brands ecosystem such as SAND, EDU, APE, REVV, GMEE, and others through Hi Debit Cards.”

According to Hi, its global platform has already onboarded more than 3.5 million users, with more than 1 million passing the know-your-customer checks, required under the new SFC rules.

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