Animoca Brands and Everest Ventures Group (EVG) have announced a strategic partnership, entailing cross-investments into each other's projects. The collaboration seeks to harness the potential of emerging blockchain economies in key Asian markets, with a focus on driving real-world use cases and enhancing accessibility to web3 games and experiences for end-users.

Animoca Brands, chaired by Yat Siu, expressed enthusiasm for the partnership, highlighting EVG's role as a longstanding ally and dedicated builder. Siu stated, “EVG is one of our earliest allies and dedicated builders. We’re thrilled to further elevate our partnership and support EVG’s various projects, which we believe have a high potential for mass adoption.”

Animoca Brands and EVG Strengthen Partnership

Details of Partnership

As part of the agreement, Animoca will extend support to several upcoming EVG projects, including the infrastructure layer OpenSocial Protocol, social bounty and reputation network Zeek, turn-based RPG Legend of Aracdia, and 5X war battle simulator Last Odessey.

In return, EVG will invest in a range of Animoca projects, including Bitcoin metaverse studio Darewise Entertainment (building Life Beyond), on-chain chess game Anichess, membership NFT pfp collection Mocaverse, and more.

More About Everest Ventures Group

Headquartered in Hong Kong, Everest Ventures Group (EVG) is a group driving mass adoption of web3. With a global team of 300, they have built and launched a diverse portfolio of products for the future of digital interaction across use cases, such as Aspen Digital, Mugen Interactive, Kiki, LiveArt, Blocktempo, Cassava Network, and Adaverse.

Everest Ventures Group (EVG)

As early investors and lead advisors, the team has contributed to unicorns, and 150+ defining projects such as Celestia, Wormhole, Berachain, Dapper Labs (Flow), Immutable, The Sandbox, Yuga Labs, Kraken, Lukka, Dunamu, and Blocklords. EVG, co-founded by CEO Allen Ng, emphasized the importance of prioritizing tangible use cases and products over speculation in the evolving market landscape.

Ng stated, “While others retrench, Animoca Brands and EVG press forward with projects and products to reshape the digital landscape. We believe that in the upcoming market, it will be real use cases and products – not speculation – that will emerge to drive long-term adoption.”

More About Animoca Brands

Animoca Brands is a global leader in gamification and blockchain with a large portfolio of over 400 investments in web3 projects, with the mission to advance digital property rights and contribute to building the "open metaverse".

Animoca Brands Portfolio

The company and its various subsidiaries develop and publish web3, crypto and blockchain games, traditional games, and other products, many of which are based on popular global brands including The Walking Dead, Power Rangers, MotoGP™, and Formula E. 

Yat Siu, co-founder and executive chairman of Animoca Brands, says: "One of Animoca Brands’ core philosophies has always been to support and empower mission-aligned builders who believe in the vision of web3 and the open metaverse to usher in digital property rights for all." You can learn more about Animoca Brands and everything they are working on here.

Final Thoughts

The partnership between Animoca Brands and EVG underscores the growing significance of collaborations in the gaming and blockchain industries. With a shared vision of driving innovation and accessibility in web3 gaming, the two companies are poised to make significant strides in the evolving landscape of digital entertainment.